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The new marketing mandate: Learn fast
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Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how. Please visit Marketing Land for the full article.

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Advanced testing: What 4,000 A/B tests can teach you
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Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. Please visit Marketing Land for the full article.

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Snapchat’s Snap Map plots Stories by location but not ads (yet)
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Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers. Please visit Marketing Land for the full article.

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What link builders really want you to know
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Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. Please visit Marketing Land for the full article.

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Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Five indicators of whether you’re doing everything you should with your business’s data
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You think you’re doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company’s data practices. Please visit Marketing Land for the full article.

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7 changes by Facebook that make it a real local search player
feeds.marketingland.com

Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. Please visit Marketing Land for the full article.

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25 Interesting CMOs Worth Following on Twitter
www.inc.com

Get your daily dose of inspiration and information from these leading chief marketing officers.

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