Earlier this week I went to a preview of the MoMA NYC exhibit Robert Rauschenberg: Among Friends. The exhibit got my marketing mind and branding brain all aflutter with creative problem solving ideas.
Bad stuff happens. United Airlines, Wells Fargo, and Samsung- all companies with a significant interface with the public- know this all too well. And when damaging policies or management decisions gone awry have the potential to hurt sales and the brand, companies can go into crisis mode. The external communications that come out of this […]
Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface. Please visit Marketing Land for the full article.
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. Please visit Marketing Land for the full article.
In a matter of weeks, fidget spinners went from something almost nobody had ever heard of to the must-have toy of the season. The anxiety-reducing handheld spinners are so ubiquitous that dozens of developers are trying to cash in on the phenomenon with fidget-spinner themed mobile apps. People are into it, apparently. So into it […]
As we get a month into the second quarter of 2017, it may be a good time to review how you’re handling your small business’s marketing efforts. Here’s how.
US merchants can now request access to the Purchases on Google ads beta. Please visit Marketing Land for the full article.
This is all part of Google’s larger mission to make the web more compelling and immersive. Please visit Marketing Land for the full article.