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Facebook’s renamed analytics tool now tracks Pages, in-store purchases
feeds.marketingland.com

Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions. Please visit Marketing Land for the full article.

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[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions
feeds.marketingland.com

With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance… Please visit Marketing Land for the […]

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Internet collectively shouts 'too soon' after Adidas' terrible marathon email
feeds.mashable.com

Welcome to the club, Adidas. The company is the latest in a string of brands to find itself frantically apologizing for doing something stupid.  On Tuesday, the sportswear company had its very own SMH moment after sending out a mass email about the 121st Boston Marathon, which took place on Monday. The email in question […]

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Why You Should Be Suspicious of 'Thought Leaders'
www.inc.com

Follow the three phases of thought leadership content to build your company’s expertise in B2B marketing.

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TapInfluence adds tool to automatically check influencers’ posts for FTC compliance
feeds.marketingland.com

The Auditor — which TapInfluence says is the first of its kind — tells brands and influencers in the network whether acknowledgement of sponsorship passes Federal Trade Commission guidelines. Please visit Marketing Land for the full article.

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6 types of negative SEO to watch out for
feeds.marketingland.com

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed […]

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Google settles Russian antitrust case over default Android apps
feeds.marketingland.com

Carriers and OEMs will no longer be required to pre-install Google apps on handsets, can strike deals with other developers. Please visit Marketing Land for the full article.

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4 lessons from a decade of ad tech disruption
feeds.marketingland.com

Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech. Please visit Marketing Land for the full article.

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