Online and offline brand conversations occur in two vastly different ecosystems. The post Report: Social media sentiment not predictive of offline brand outcomes appeared first on Marketing Land. Please visit Marketing Land for the full article.
The key motivator is not the fear of fines or lawsuits, but meeting customer expectations. The post TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end appeared first on Marketing Land. Please visit Marketing Land for the full article.
The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s video. The post Vivoom turns user-generated content into user-created ads appeared first on Marketing Land. Please visit Marketing Land for the full article.
The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers. The post YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission appeared first on Marketing Land. Please visit Marketing Land for the full article.
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