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Want to Be a Real Thought Leader? Learn How to 'Niche Down'
www.inc.com

Content marketing is becoming more competitive by the day, and will only get worse. Here’s how you can stay ahead today and in the coming years.

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3 strategies for keeping your marketing job in the age of AI
feeds.marketingland.com

Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill — at least not for a while. Please visit Marketing Land for the full article.

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Engagio CEO: The one-to-one relationship is the key driver behind marketing’s evolution
feeds.marketingland.com

Jon Miller, who also co-founded Marketo, thinks customer data/campaign orchestration tools are coalescing, while interaction ones keep multiplying. Please visit Marketing Land for the full article.

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Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’
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As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine themselves. Please visit Marketing Land for the full article.

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Why great creative is more important than ever
feeds.marketingland.com

In the age of martech and the “Engagement Economy,” it’s easy to put creativity on the back burner. Columnist Karen Steele explains why that’s a mistake and why you need both art and science for effective marketing. Please visit Marketing Land for the full article.

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Breaking news: When AMP goes through the roof
feeds.marketingland.com

Columnist Barb Palser says many big news stories are now consumed primarily in AMP format. Please visit Marketing Land for the full article.

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Search marketers save $400 on SMX East until this Saturday!
feeds.marketingland.com

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate… Please visit Marketing Land for the full article.

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Disclosure and transparency: The agency/client relationship twins
feeds.marketingland.com

Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. Please visit Marketing Land for the full article.

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