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Taco Bell's Strange New Taco Comes With The Best Marketing Buzzword You've Heard In A While
www.inc.com

The fast-food joint sounds very excited about this.

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5 ways to ramp up your digital media measurement
feeds.marketingland.com

From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar. Please visit Marketing Land for the full article.

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Martech enablement series: Part 2 — The race team analogy
feeds.marketingland.com

In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a “race team,” develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy). Please visit Marketing Land for the full article.

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How to generate ideas when competitive analysis shows you nothing
feeds.marketingland.com

Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. Please visit Marketing Land for the full article.

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5 mindset mistakes you may be making when it comes to SEO
feeds.marketingland.com

Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential. Please visit Marketing Land for the full article.

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6 tips for using location information to boost conversion
feeds.marketingland.com

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns. Please visit Marketing Land for the full article.

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FTC-Uber data settlement subjects company to privacy audits for next 20 years
feeds.marketingland.com

FTC argued that Uber misrepresented data privacy and security protections for riders and drivers. Please visit Marketing Land for the full article.

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It's Time for Marketing to Embrace the True You
www.retaildive.com

The world is full of digital clues about who your customers are, where they go and where they spend money. The challenge and opportunity is to sense and understand these signals.

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