Top Stories

How Startups Are Getting a Boost From the New Olympics Marketing Rules
www.inc.com

Changes to the so-called “Rule 40” let unofficial sponsors advertise around the Games — giving smaller companies the opportunity to steal business from corporate giants.

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Top 10 video creators in June: BuzzFeed Tasty keeps the lead but loses a million views
feeds.marketingland.com

According to Tubular Labs video analytics, the top 100 videos earned a combined 40.4 billion views across YouTube, Facebook, Vine and Instagram. Please visit Marketing Land for the full article.

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Marketing Day: E-commerce content marketing, “webrooming” & Apple earnings
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Studies Show Mobile Devices and Marketing Growing in Importance Worldwide
www.inc.com

Research from Fetch and comScore show global growth in mobile usage and engagement.

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IAB begins to address messaging segment with report, standards development
feeds.marketingland.com

Trade body formally enters the messaging fray with new working group and a promise of future guidance. Please visit Marketing Land for the full article.

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Nokia finally returns to the smartphone market
feeds.mashable.com

After years of anticipation, Nokia is finally back in the smartphone game.  To little fanfare, the Finnish technology company HMD Global (HMD) Sunday unveiled the Nokia 6, a mid-range Android smartphone for the Chinese market. HMD owns the rights to use Nokia’s brand on mobile phones.  SEE ALSO: Microsoft subtly admits the Nokia deal was […]

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5 Outdated Marketing Strategies (and What to Do Instead)
www.inc.com

These strategies may have worked back in the day, but today they just make your company and brand look obsolete.

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How to Overcome Shyness in Your Content Marketing
www.inc.com

“Just do it” isn’t just a marketing slogan. It’s become a call to action from entrepreneurs who have tried and failed in many forms of online marketing. The truth is that there are many different ways your content marketing might work. The only way to know is to try. For many of us, that means […]

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