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Rothy’s uses Twitter Ads to drive brand awareness
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Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with… Please visit Marketing Land for the […]

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Google announces third-party measurement expansions with MRC, Nielsen, comScore
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Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control. Please visit Marketing Land for the full article.

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B2B emails: To HTML or not to HTML?
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Contributor Len Shneyder settles the question once and for all. The post B2B emails: To HTML or not to HTML? appeared first on Marketing Land. Please visit Marketing Land for the full article.

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How to Overcome Shyness in Your Content Marketing
www.inc.com

“Just do it” isn’t just a marketing slogan. It’s become a call to action from entrepreneurs who have tried and failed in many forms of online marketing. The truth is that there are many different ways your content marketing might work. The only way to know is to try. For many of us, that means […]

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Alcatel Idol 4S:come for the hot affordable phone, stay for VR
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It’s no longer enough to just sell a premium smartphone — even for a lot less than Apple and Samsung — with excellent performance and decent enough cameras. People are demanding more. They want something beyond the phone experience.  SEE ALSO: Alcatel’s $250 Idol 3 is a Nexus by another name — and that’s great […]

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How to Get the Job Done When Your Customer (or Boss) Won't Let You
www.inc.com

Management, Communications, Work Strategies, Leadership

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Taking Goliath down: How to compete with the giants in your industry
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How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths. Please visit Marketing Land for the full article.

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President Trump left TripAdvisor reviews for the Middle East and just, wow
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President Trump wants to voice his opinions on the Middle East and no, not through some archaic Washington-insider liberal elitist speech. The man wants to communicate his worldview the best way he knows how — by yelling on the internet. Returning from his trip in the Middle East, the president has graciously left behind his […]

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