Facebook announced earnings this week and the one data point that has everyone talking is the amount of the social network's revenue that is attributed to mobile advertising . A staggering 84 percent of the company's revenue in Q2 was the result…(read more)
Marketing truisms and fads can leave you ignoring a potential big source of revenue.
Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions. Please visit Marketing Land for the full article.
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Please visit Marketing Land for the full article.
A new Stanford study graphically illustrates what productivity mania is doing to your body.
Gen Z has developed brand blindness, scrolling past anything that feels like marketing. What’s an advertiser to do?
Why CEOs Should Limit Their Social Media Use
Survey from Campaigner shows that email remains popular, but consumers can feel overwhelmed.