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Brand X: Why customer experience is a cloud marketing must-have
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Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why. Please visit Marketing Land for the full article.

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Google Analytics rolling out ‘ask a question’ to get answers instantaneously
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With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics’ mobile apps. Please visit Marketing Land for the full article.

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Mastering the email ecosystem for effective marketing
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From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle. Please visit Marketing Land for the full article.

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Martech enablement series : Part 1 — What is ‘martech enablement?’
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In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage. Please visit Marketing Land for the full article.

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Snapchat shuts down Story Explorer feature in Live Stories
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Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives. Please visit Marketing Land for the full article.

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The NBA Will Debut Ads on Player Jerseys This Season. Here's How the NFL Can Do It Better
www.inc.com

By following the NBA’s lead on uniform advertisements, the NFL can begin to mend its fractured reputation.

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Link campaigns: Strategy development and review
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Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. Please visit Marketing Land for the full article.

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Apple responds to damning MacBook Pro battery test
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The dark cloud hovering over the MacBook Pro since its release grew larger earlier this week when Consumer Reports delivered a stinging report claiming that the laptop’s battery life was inconsistent. That report resulted in the nonprofit organization’s decision to, for the first time, not give the MacBook Pro its “recommended” ratting.  Late Friday, Phil […]

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