Top Stories

Link campaigns: Strategy development and review
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Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. Please visit Marketing Land for the full article.

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Apple responds to damning MacBook Pro battery test
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The dark cloud hovering over the MacBook Pro since its release grew larger earlier this week when Consumer Reports delivered a stinging report claiming that the laptop’s battery life was inconsistent. That report resulted in the nonprofit organization’s decision to, for the first time, not give the MacBook Pro its “recommended” ratting.  Late Friday, Phil […]

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Digital analytics industry veteran roundup: What’s in store for 2017
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What can we expect to see in the world of data and analytics in the coming year? Columnist David Booth asks industry partners, colleagues and competitors to weigh in with their predictions. Please visit Marketing Land for the full article.

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Preparing for local reach in a ‘post-rank’ world: Get your data in line
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How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. Please visit Marketing Land for the full article.

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Google brings the Force to Android Pay
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In honor of this the most holy of holidays, May the Fourth (aka Star Wars Day), Google’s Android Pay is transporting customers to a galaxy far, far away every time they make a purchase.  Google’s mobile purchasing app will play a Star Wars-themed animation after every purchase this week, making it even more tempting to […]

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Stop oversimplifying everything!
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The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet. Please visit Marketing Land for the full article.

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Marketing Day: Google’s biggest ad updates, Twitter’s NFL live stream & SAP’s CMO
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Yo quiero this Taco Bell Airbnb
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Taco Bell serves tacos so delicious some people want to live in them — literally. The company recently announced that they’d making that strange dream a reality for a few of their lucky customers. For one night only, an Ontario Taco Bell location will be transformed into an Airbnb. A total of four guests will […]

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