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Confessions of a marketing automation addict
feeds.marketingland.com

Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Please visit Marketing Land for the full article.

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4 reasons the Demand Unit Waterfall is perfect for ABM
feeds.marketingland.com

Columnist Peter Isaacson takes a close look at SiriusDecisions’ revised framework and explains why it’s a huge leap forward for Account-Based Marketing. Please visit Marketing Land for the full article.

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Pinterest tweaks Lens feature for smarts and style
www.retaildive.com

Over the last month, the social media platform has doubled the number of categories the mobile technology has been trained to recognize.

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Mark Zuckerberg Wants to Foster Communities, Not Just 'Connections'
www.inc.com

Facebook’s founder says he wants the social network to ‘help empower people to build communities.’

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