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Pega adds conversational bots as front-ends for its platform
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Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other environments. Please visit Marketing Land for the full article.

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In final earnings report, Yahoo beats Wall Street with $1.3B in revenue
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More than 20 years of being a public company will come to an end this quarter. Please visit Marketing Land for the full article.

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In-stream video ads have arrived on Twitter
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Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video content. Please visit Marketing Land for the full article.

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What Amazon's Influencer Program Means for The Entire Marketing Industry
www.inc.com

Despite a quiet entrance, Amazon’s foray into influencer marketing sent shock waves across the entire marketing industry this past month.

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5 Reasons Infographics Are Still Relevant to Your Content Strategy
www.inc.com

Infographics are still relevant to your content marketing, SEO, and reader engagement efforts.

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Maximize your business’s Twitter impact
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Are you using Twitter to its full potential? Contributor Will Scott shares six tips to help you build and manage a successful Twitter page for your business. Please visit Marketing Land for the full article.

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5 ways your merchandising strategy is affecting SEO performance
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How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team. Please visit Marketing Land for the full article.

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Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
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These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. Please visit Marketing Land for the full article.

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