Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Please visit Marketing Land for the full article.
Columnist Peter Isaacson takes a close look at SiriusDecisions’ revised framework and explains why it’s a huge leap forward for Account-Based Marketing. Please visit Marketing Land for the full article.
Over the last month, the social media platform has doubled the number of categories the mobile technology has been trained to recognize.
Facebook’s founder says he wants the social network to ‘help empower people to build communities.’
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