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Pepsi's 'Like Machine' Rewards Facebook Fans
feeds.mashable.com

Coca-Cola and Pepsi used to compete via huge advertising campaigns, but these days, the battle seems to be over vending machine technology Pepsi’s latest weapon is the “Like Machine,” which dispenses the company’s soft drinks to fans who Like the brand on Facebook. As this video shows, you can either Like Pepsi on your phone […]

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Mobile Marketing Association Brings The SMARTIES to Asia
www.campaignasia.com

The SMARTIES™ is the only global awards programme that recognises innovation, creativity and leadership in mobile marketing. The awards are open for submissions till 31 July, 2013 and will be presented to winners at a gala ceremony in Singapore on 23 …

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Mistakes to Avoid with Mobile Marketing
www.digitaljournal.com

In an attempt to gain new clients today, local businesses must learn how to make the best use of mobile marketing. Last year, mobile search jumped up in popularity four times what it was in previous years. My Local Leads specializes in local search …

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Brits trust banks to be mobile payment providers
www.bizreport.com

The mobile payment market is fragmented in the UK, dominated by PayPal Mobile, used by 64% of respondents, followed by mobile banking apps, used by 40%. However, banks were seen as the most-trusted providers of mobile payments. Of those who said …

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The rise and rise of mobile coupons
www.bizreport.com

Mobile coupons have seemingly burst onto the scene from nowhere – emerging in the last couple of years as an effective and growing digital marketing activity. A new study by BI Intelligence confirms what many marketers already know – consumers like …

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Twitter App Update Makes Photo Sharing Even Easier & Lets Users Proof Tweets Before Going Live
feeds.marketingland.com

A new Twitter app update has rolled out to both iOS and Android platforms, making it even easier to share photos, locations and to see how your Tweets will look before sending. By skipping a few previous steps, users can now Tweet out a photo in under six seconds: Tweet a photo in under six […]

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Thwart Social Media Crises With Brand New Hootsuite Security Suite Social Tool
feeds.marketingland.com

With the overwhelming number of recent hacks, social media security has been one of the hottest topics in social. The popular social media management platform Hootsuite is looking to capitalize on this growing trend with their new Security Services feature. This new suite of services is available… Please visit Marketing Land for the full article.

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(Google) Glass Half Full?
feeds.marketingland.com

If you pay attention to the tech world, you’ve likely noticed a proliferation of geeks donning a new device called Google Glass. This Glass is the latest in the category of what’s known as wearable computers, and it allows the owner to take photos, videos, request directions and surf the Web. The… Please visit Marketing […]

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