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Moblin makes the most of marketing on mobile
www.timesofisrael.com

To stand out from all the marketing noise around them, companies have to be more audacious than ever to get the attention of customers. One even gave away money. That was the idea of Israeli marketing and mobile app developer Moblin when it did a …

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Where Are You in SoMo (Social-Mobile Marketing)?
www.clickz.com

Just yesterday a client of mine commented to me on how he realized that his B2B company was having a hard time keeping up with client service in social because his customers were increasingly mobile users on social. Welcome to the world of SoMo (I …

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Hidden Data In Your Amazon Associate Reports
feeds.marketingland.com

Like many other Internet marketers, one of the first things I do each day is check my Amazon Associates account to see how much I earned the day before. I also check to see how many and what products were ordered the day before, knowing that I will earn my commission on them once they […]

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Pepsi's 'Like Machine' Rewards Facebook Fans
feeds.mashable.com

Coca-Cola and Pepsi used to compete via huge advertising campaigns, but these days, the battle seems to be over vending machine technology Pepsi’s latest weapon is the “Like Machine,” which dispenses the company’s soft drinks to fans who Like the brand on Facebook. As this video shows, you can either Like Pepsi on your phone […]

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Mobile Marketing Association Brings The SMARTIES to Asia
www.campaignasia.com

The SMARTIES™ is the only global awards programme that recognises innovation, creativity and leadership in mobile marketing. The awards are open for submissions till 31 July, 2013 and will be presented to winners at a gala ceremony in Singapore on 23 …

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Mistakes to Avoid with Mobile Marketing
www.digitaljournal.com

In an attempt to gain new clients today, local businesses must learn how to make the best use of mobile marketing. Last year, mobile search jumped up in popularity four times what it was in previous years. My Local Leads specializes in local search …

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Brits trust banks to be mobile payment providers
www.bizreport.com

The mobile payment market is fragmented in the UK, dominated by PayPal Mobile, used by 64% of respondents, followed by mobile banking apps, used by 40%. However, banks were seen as the most-trusted providers of mobile payments. Of those who said …

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The rise and rise of mobile coupons
www.bizreport.com

Mobile coupons have seemingly burst onto the scene from nowhere – emerging in the last couple of years as an effective and growing digital marketing activity. A new study by BI Intelligence confirms what many marketers already know – consumers like …

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