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A Guide To Local-Mobile Marketing: The Best Strategies And Tactics For …
au.businessinsider.com

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles. But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone …

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Twitter Set To Launch FBX-Like Retargeting Ad Exchange [Report]
feeds.marketingland.com

In its latest effort to beef up advertising offerings, Twitter is aiming to get in on the rise of retargeting and programmatic, real-time ad buying. The company is  gearing up to launch a new ad retargeting exchange that would function much like the successful Facebook Exchange (FBX) and allow… Please visit Marketing Land for the […]

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The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care
feeds.marketingland.com

There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing the rebranding of SEOmoz as just “Moz.” In that post, Rand sets up a distinction between “inbound marketing” and “interruption marketing”, as… Please visit Marketing Land for the […]

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LinkedIn Updates Get Richer: Upload Images, Documents & Presentations In A Post
feeds.marketingland.com

Until today, LinkedIn users were able to post content to the social networking site in two formats: simple text based updates and links. New upgrades will allow users to add files in updates instead of forcing users to link off to other locations. This comes on the heels of the announcement that… Please visit Marketing […]

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Burger King's Whopper Holder is the Ultimate in Lazy Dining
feeds.mashable.com

Labor-intensive Whopper eating is a thing of the past with the Whopper Holder. The Hands-Free Whopper is an actual product, which was distributed by the chain to celebrate its 50th anniversary in Puerto Rico. As the video above shows, there are some practical advantages to the device. However, the major function of the Whopper Holder […]

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Samsung Galaxy S4 Mini Captured on Video
feeds.mashable.com

Thinking about buying a Galaxy S4, but you’re not sure if its 5-inch form factor is too big for your hands? Maybe this video, captured by UK’s mobile operator Three, will convince you to get an S4 mini instead In the video, we get a close, detailed look at the Galaxy S4 mini, which was […]

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U.S. Companies Can Now Sell Phones and Software to Iranians
feeds.mashable.com

Many American companies have long been barred from selling a wide variety of goods and services to Iran, but communications hardware and software firms just got the go-ahead to conduct business with Iranian citizens. Computer hardware, cellphones and chat software are all fair game under the Treasury Department’s new license for American businesses issued Thursday. […]

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Mobile App Downloads and Marketing Costs Rise in April, Find New Fiksu Indexes
www.prnewswire.com

BOSTON, May 31, 2013 /PRNewswire/ — Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform today published its Fiksu Indexes which marked increases in both the volume of mobile app downloads and the cost to …

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