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Mondelez International Teams With Google For Mobile Marketing
www.vendingmarketwatch.com

The deal will focus on mobile search, mobile display and mobile Websites. This "mobile only" media deal is part of Mondelez International's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer …

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Could This Beautiful Design Concept Be the iPhone 5S?
feeds.mashable.com

It won’t be long until we’re likely to get our first look at Apple iOS 7 at the Apple Worldwide Developers Conference (WWDC) starting June 10. But after that, Apple’s going to have to do something spectacular with its alleged iPhone 5S to keep up with smartphone juggernauts such as the Samsung Galaxy S4 and […]

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Put Down the Gadget, Smartphone Addicts
feeds.mashable.com

Americans might seem glued to their smartphones, but a recent study found that on average, they only spend 58 minutes per day on their mobile gadgets. That’s of course the average, meaning there’s always Mr. iPhonzy McAndroid spending, like, 28 hours a day texting and playing Dots. SEE ALSO: More Comics on Mashable In this […]

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Mobile marketing is most powerful in iPhone and iPad
www.qrcodepress.com

According to the results of a recent study, as published in a Millennial Media report, iPhone and iPad are the undisputed leaders in mobile marketing ad impressions and the next runners up don't even come near the results that iOS based devices are …

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Mary Meeker Presents Her 2013 Internet Trends
mobilemarketingmagazine.com

Mobile traffic made up 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011. 88 per cent of smartphone OS market share is accounted for by US companies – Apple, Google, Microsoft – compared …

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Evian uses viral 'Baby and Me' ad as a mobile marketing tool
www.mobile-ent.biz

Spring water brand Evian introduced viral ad 'Baby and Me' in April, which has amassed more than 50 million YouTube views, and 100 million views overall. Evian claims the video campaign continues to focus on its 'longstanding commitment to the Live …

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ABI Says Android Tablet Shipments Approaching 'Tipping Point'
www.mobilemarketingwatch.com

The iPad maker exited the first calendar quarter of 2013 with 50% share of all tablet shipments, though, according to market intelligence firm ABI Research, the Android ecosystem is poised to overtake iOS. So how did it happen… and so fast? The answer …

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Obeo adds mobile component to marketing system
www.inman.com

Real estate marketing tools provider Obeo had added a mobile component to its automated marketing system allowing agents to order up virtual tours, property websites, videos and mobile marketing packages on the go. Obeo's EasyEdge system employs …

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