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Deerfield-Based Mondelez Strikes Mobile Deal with Google
deerfield.patch.com

… partnered with Google to market its brands to smart phone users. Posted by Angela Sykora (Editor), May 31, 2013 at 04:28 pm. Comment Recommend. Flag as Inappropriate. Snack company giant Mondelez working with Google on global mobile marketing.

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Blue Atlas Marketing Announces the Launch of Innovative Mobile Application to …
www.chron.com

Blue Atlas Marketing, a Houston-based Marketing firm, has partnered up with Gray & Associates Events to create the innovative “Social Wedding Experience” mobile website application. The “Social Wedding Experience” will allow the couples throughout …

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SMEs moving to mobile and online marketing
bdaily.co.uk

A new report that SMEs across the UK are increasingly moving away from traditional marketing disciplines in favour of online and mobile tools, should come as no surprise. The study undertaken by Pitney Bowes says 26% of SMEs have reported that …

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Mondelez strikes 'mobile-only' global Google deal
www.marketingweek.co.uk

It is part of a wider push from the company to invest 10 per cent of its global marketing budget into mobile. The company is also looking to create a number of standalone companies to develop mobile marketing products through its “Mobile Futures Project”.

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Glu Mobile Bets on Skillz for Real Money Mobile Gaming in the US
www.mobilemarketingwatch.com

Glu Mobile Bets on Skillz for Real Money Mobile Gaming in the U.S. Glu Mobile Bets Glu Mobile, a well known and popular developer and publisher of freemium games for mobile devices, today announced that the company has entered into a “strategic …

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Trends + Opportunities: Marketing to Today's Mobile Consumer
www.business2community.com

Ah, the mobile consumer. They're on the go, they're everywhere, and they want all the information they could get on their desktop right on their smartphones and tablets. It's not a small feat for marketers, agencies and designers. In fact, it's a …

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Report warns marketers need “total shift” in strategy for mobile-based advertising
www.smartcompany.com.au

A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people's use of handheld devices for searching and purchasing continues to increase. The report, by global consulting company Forrester …

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IAB Launches Mobile Marketing Center of Excellence
eon.businesswire.com

NEW YORK–(EON: Enhanced Online News)–In a move that highlights the growing importance of mobile advertising in the marketing-media ecosystem, the Interactive Advertising Bureau (IAB) today announced the launch of the Mobile Marketing Center of …

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