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As Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled” List?
feeds.marketingland.com

Did you know Yahoo scans email to do contextual ad targeting similar to how Google does for Gmail? That wasn’t on my radar, but it is now, as the company is ending older versions of Yahoo Mail and forcing everyone to use the latest version, where terms of service allow for this type of… Please […]

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Report: Apple Close to Launching iRadio Streaming Service
feeds.mashable.com

In the days leading up to Apple’s big Worldwide Developers Conference (WWDC), the company has reportedly reached a key licensing deal for its rumored Internet radio service, iRadio. CNET is reporting Apple has finalized negotiations with Warner Music Group and its publishing arm, Warner/Chappell Music. The news comes one month after the company reached another […]

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Mondelez Int'l's 'mobile only' deal with Google to have 'particular focus' on …
www.digitalmarket.asia

This 'mobile only' media deal is part of Mondelez's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey. Going beyond a traditional media impressions deal, it includes creation of …

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AppLift raises $13M for mobile game marketing and monetization
venturebeat.com

AppLift, a fast-growing mobile game marketing startup in Berlin, has raised $13 million in funding from venture firm Prime Ventures. The funding shows that the rewards are big for companies that attack the biggest problem of the mobile explosion: how …

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This Week: This Week: $83 Billion Wasted Marketing Dollars + Building the …
www.cmswire.com

Recent AIIM research shows that 45% of organizations see mobile access as critical to information management, but 57% would prefer to provide the mobile devices employees use. Looking for a few good reasons to migrate to Office 365? Check out these 4 …

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Missing the dazzling profit potential of free apps
bgr.com

Many tech journalists have recently rendered grim judgments on the mobile app market. One such jeremiad was recently published by The Atlantic. The column ponders “How Much Longer Can Tech's Free Party Last?” and whether “somewhere in the distant …

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Dennis O'Brien is the "Best Mobile Marketing Consultant" in Sydney Australia
www.newswire.net

(Newswire.net — June 2nd, 2013) Sydney, Australia – Dennis O'Brien Was Formally Given The Name Of "Best Mobile Marketing Consultant" In Sydney Australia. Results of a current internet opinion poll in which respondents were urged to name "Best Mobile …

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Act-On Adds Inbound Marketing Capabilities, New Mobile App
www.cmswire.com

Act-On Adds Inbound Marketing Capabilities, New Mobile App, marketing automation Marketing automation software supports a multitude of marketing functions, but Act-On Software has added one that many don't currently have — search engine optimization …

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