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Mobile Marketing Moves to The 'Forefront' for B2B Marketers
www.mobilemarketingwatch.com

According to recent published reports, mobile marketing has “moved to the forefront” for B2B marketers. “We are starting to think mobile first, not last,” Kathy Button Bell, CMO of Emerson Electric Co., tells btobonline. Bell's company has recently …

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Tablet Usage Critical to Mobile Advertising's Future
www.mobilemarketingwatch.com

Tablet Usage Critical to Mobile Advertisings Future 300×168 Tablet Usage Critical to Mobile Advertisings Future While still a nascent but emerging industry, mobile advertising has seen consistent gains across the last twelve months, marketed by a …

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SDL Partners with Dynmark: Adds SMS Messaging to Mobile Marketing Strategies
www.cmswire.com

SDL Partners with Dynmark: Adds SMS Messaging to Mobile Marketing Strategies SDL has announced a partnership with cloud mobile messaging and intelligence platform Dynmark to improve mobile marketing and customer management.

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Kmart Making SMS Subscriber List a Higher Priority
www.mobilemarketingwatch.com

Kmart Making SMS Subscriber List a Higher Priority1 300×201 Kmart Making SMS Subscriber List a Higher Kmart is aggressively stepping up efforts to better connect with customers and renew brand loyalty in the process. According to Derek Johnson of …

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Cellfish Announces Acquisition of Premium Ad Platform ToneMedia
www.mobilemarketingwatch.com

Consequently, advertisers and marketers across the web and mobile gain a valuable resource for sophisticated, multi-level engagement. “I'm looking forward to joining Fabrice and the talented Cellfish team,” explains Val Katayev, ToneMedia Founder and …

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Why Local-Mobile Marketing Is Exploding
www.businessinsider.com

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles. But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone …

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5 Pillars of Successful Mobile Design
feeds.mashable.com

Designing for mobile has evolved dramatically. Users now expect fast, immersive mobile experiences, and catering to this is increasingly difficult When Luke Wroblewski introduced the concept of Mobile First more than four years ago, it radically changed how we approach design. According to him, the reason was threefold: It was clear mobile use was going […]

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Acer Launches 8.1-Inch Windows Tablet, 5.7-Inch Android Smartphone
feeds.mashable.com

Acer is on fire at Computex: the company launched a plethora of new devices, including the Iconia W3, an 8.1-inch Windows 8 tablet, and the Liquid S1, a 5.7-inch Android smartphone The Acer Iconia W3 sports an 8.1-inch LED-backlit display with a 1280×800 resolution, an Intel Atom Z2760 processor, front and rear 2-megapixel cameras and […]

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