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Casey Gollan Shows How to Use Local Mobile Marketing to Successfully Grow a …
www.promotionworld.com

With mobile marketing it can be difficult to know where to start, Gollan concedes. Companies can be confused over topics such as which social media site to go into partnership with, how to use geo-location sites and whether QR codes could be beneficial …

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Stuart McEwen: Have you or are you looking into tapping into mobile marketing?
business.financialpost.com

Stuart is recognized as a business architect who can work with executive and brand teams to define customer strategy and deliver ROI based on actionable plans. Prior to joining Ernst & Young, Stuart was responsible for customer experience at WIND …

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Global Mobile Ad Revenues Up 82.8 Per Cent |
mobilemarketingmagazine.com

"Mobile is coming into its own as a powerhouse advertising medium," said Anna Bager, Vice president and general manager, Mobile Marketing Center of Excellence, U.S. at the IAB. "Today's advertising is happening in a world where ad campaigns can be …

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Top 5 things to consider with mobile marketing
www.powersportsbusiness.com

Mobile marketing has become a hot topic, as most dealers are hard-pressed to find very many of their customers who don't use smartphones. With that in mind, Brad Smith, director of product management at ARI, has supplied Powersports Business readers …

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Marketing Day: July 11, 2013
feeds.marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How To ID A Twitter Bot Account? It’s All In The Timing, Study Says Regardless of the content of tweets, it’s the timing of those… Please visit Marketing Land for […]

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Syfy’s #Sharknado Racks Up Impressive Tweets Per Minute
feeds.marketingland.com

Was it the biggest thing to ever hit Twitter? Nope, as it turns out. But Sharknado – the TV movie from Syfy that has killer sharks raining down on Los Angeles out of tornadoes — was still a huge hit according to Twitter, drawing in tweets at about one-quarter of Super Bowl levels. My… Please visit […]

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Facebook Hashtags Have Marketing Potential, Privacy Issues
feeds.mashable.com

When Facebook announced the rollout of its Twitter-like hashtag program last month, it wasn’t immediately clear how marketers could take advantage. Facebook didn’t provide much information, except to say that there would be no hashtag-related advertising, at least not yet. Many marketers rushed ahead anyway, eager to try the hashtags out Colin Sutton, U.S. director […]

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Older Devices Dominate Mobile Market
www.websitemagazine.com

Keeping up with the ever-changing mobile market is difficult, to say the least. A new study, however, reveals that businesses should be paying more attention to older devices rather than new ones, as it takes time for newer devices to become established…(read more)

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