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Tumblr Partners With Simply Measured To Give Brands Enterprise-Level Analytics
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In an effort to lure more brands, Yahoo-owned Tumblr has partnered with social analytics provider Simply Measured to bring enterprise-level analytics to the social blogging platform. The partnership gives marketers data “to analyze engagement, benchmark against competitors, and measure… Please visit Marketing Land for the full article.

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Instagram 4.1 Allows Video Uploads From Library
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Instagram 4.1 is now available with a couple new features — one of which should be very welcome for brands and marketers. The new app allows users to upload pre-made videos from your mobile device’s video library and share them on Instagram no matter how or when they were made. One… Please visit Marketing Land […]

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Marketing Day: August 7, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram 4.1 Allows Video Uploads From Library Instagram 4.1 is now available with a couple new features — one of which should be very… Please visit Marketing Land for the […]

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Study: Mobile Site Performance Drives Customer Satisfaction Over Premium Content
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A new American Customer Satisfaction Index (ACSI) report from ForeSee, focusing on media and entertainment mobile websites and apps, revealed that a site’s mobile performance drives customer satisfaction more so than premium content. According to the study, “While mobile users want the… Please visit Marketing Land for the full article.

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DDB Chicago, Celtra Partner for Rich Media Mobile Advertising
www.mobilemarketingwatch.com

With access to Celtra's market-leading AdCreator 3, a rich media ad production, delivery and analytics platform, DDB Chicago will now provide native and immersive brand experiences to more effectively engage mobile customers, tapping into tremendous …

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Is Tizen OS a Credible Threat to Android, iOS Dominance?
www.mobilemarketingwatch.com

Tizen OS a Credible Threat to Android iOS Dominance 300×200 Is Tizen OS a Credible Threat Although the mobile world is largely dominated by just two mobile operating systems today, a third credible force may be on the way. For now, iOS and Android …

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The Rise of Mobile RTB
www.mobilemarketingwatch.com

The Rise of Mobile RTB 300×284 The Rise of Mobile RTB Last spring at MediaPost's OMMA RTB conference, IDC analyst Karsten Weide once again bemoaned why RTB in mobile still wasn't a ready-for-primetime-player. Even as the largest load of ad …

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Apple's iPhone Losing Ground Fast in China
www.mobilemarketingwatch.com

Apples iPhone Losing Ground Fast in China 300×191 Apples iPhone Losing Ground Fast in China Apple CEO Tim Cook recently made another return visit to China where he convened with leadership from the largest mobile carrier in the world – China …

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