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Gilt Groupe will offer mobile-only deals all summer long
www.internetretailer.com

40% of the flash-sale e-retailer’s total revenue comes from mobile commerce.

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The New York Public Library checks out e-commerce
www.internetretailer.com

Patrons can buy books from its web catalog through an agreement with online bookstores.

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Mobile marketing Q&A – Grapple CEO Alistair Crane
www.guardian.co.uk

Client-side marketers and retailers across all industries in the US spent $6.7bn in 2012 according to the Mobile Marketing Association. The figure is predicted to reach almost $20bn by 2015. The Media Network spoke to Alistair Crane, founder and CEO of …

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Value of mobile transactions to double by 2017
www.bizreport.com

In its latest report, 'Mobile Commerce Markets: Sector-by-Sector Trend Analysis and Forecasts 2013-2017', Juniper talks in big – no, make that huge – numbers. They see the value of mobile transactions more than doubling from this year's $1.5 trillion …

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Top 3 tips to improve location based campaigns
www.bizreport.com

Location not only enables greater personalization but adds a layer of verification to help prevent fraud and reduce the unnecessary admin costs of many mobile marketing campaigns. And use geofences. Geofencing provides a unique opportunity for you to …

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iTunes Users Buying Over 800,000 TV Shows A Day
feeds.marketingland.com

According to newly released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000 TV shows and 350,000 movies currently purchased per day. According to Horace Dediu at Asymco.com, the rate of video purchases during the past… Please visit Marketing Land for the full […]

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MMW Op-Ed: Five Steps to Monetizing Your Company's Data
www.mobilemarketingwatch.com

Five Steps to Monetizing Your Company's Data 250×300 MMW Op Ed: Five Steps to Monetizing The following is a guest contribution submitted to MMW from Anabel Perez, President & CEO of NovoPayment, the leading payments technology services …

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44Doors Entertains Cannes Lions Fans Riding Mobile Marketing Train Via …
www.prweb.com

44Doors unveiled an interactive mobile game this week, accessed via QR codes and short URLs, at the Cannes Lions Festival to entertain and educate the attendees about the mission of the Mobile Marketing Association (http://go.44doors.com/MMAcannes).

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