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T-Mobile adds more customers on marketing push
www.reuters.com

4 U.S. mobile service provider add more customers. The company, which is 74 percent owned by Deutsche Telekom AG (DTEGn.DE) and merged with smaller rival MetroPCS in April, was helped by its Apple Inc iPhone (AAPL.O) launch and marketing of a …

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Apple + Android Combine For 92 Percent Of Smartphone Market
feeds.marketingland.com

Today, comScore issued its latest smartphone market share report. As has been true for the past several months, not much has changed. Apple remained the top smartphone maker, though Samsung gained two points. All the other major manufacturers lost share. Android remained the top mobile operating… Please visit Marketing Land for the full article.

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Facebook Tests Trending Topics On Mobile Site
feeds.marketingland.com

Facebook has started a very limited test that shows trending topics to select U.S. users of its mobile website. The test, first reported by AllThingsD, inserts a News Feed banner/widget listing popular topics that are being discussed across Facebook. Clicking the widget then shows the user what… Please visit Marketing Land for the full article.

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Twitter Introduces 2-Step Verification in Mobile Apps
www.mobilemarketingwatch.com

Twitter Introduces 2 Step Verification 300×266 Twitter Introduces 2 Step Verification in Mobile Apps Twitter has just unveiled 2-step verification in its latest iOS and Android mobile app updates. “Now you can protect your account with login …

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Mobile Marketing: Is Your Business Missing Out?
www.huffingtonpost.com

While these numbers are impressive and a lot of businesses are moving fast to leverage mobile marketing, many areas are non-competitive; creating a buzz in these areas will give your small business a first-mover advantage. As a small business owner …

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Former Apple CEO Forges New Relationship with Apple
www.mobilemarketingwatch.com

Well, not really. But the 74-year old former Apple CEO who presided over Apple from 1983–1993 is once again working with Apple. Two years ago, Sculley launched a start-up that has since produced a product that will now be carried by Apple stores.

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Verizon Terremark Lands Mobile Marketing
www.lightreading.com

Such capabilities are critical for Thinaire when powering mobile marketing campaigns for customers, including News America Marketing whose SmartSource with NFC initiative has the capability to deliver in-store information and offers from thousands of …

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Tumblr Partners With Simply Measured To Give Brands Enterprise-Level Analytics
feeds.marketingland.com

In an effort to lure more brands, Yahoo-owned Tumblr has partnered with social analytics provider Simply Measured to bring enterprise-level analytics to the social blogging platform. The partnership gives marketers data “to analyze engagement, benchmark against competitors, and measure… Please visit Marketing Land for the full article.

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