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Adblock Plus Hits 200m Downloads
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Mobile Marketing Live · Mobile Retail Summit · Masterclassing Events · Mobile Marketing Mixer · Directory · Jobs · Magazine · Subscribe Now · Latest iPad Edition · Digital Issues · Awards · Advertise. You are here: Home » News » Adblock Plus Hits 200m …

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Can an App Steal Your Credit Card Data?
feeds.mashable.com

Thieves are now using an app, in conjunction with near field communication (NFC), to swipe credit card information by waving their phones at close proximity to a victim’s wallet or jacket, according to a recent CBC News report. The process takes only a second, and because of its swipe-and-grab nature, it doesn’t leave any evidence. […]

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Apple Says iOS 7 Unveiling Now Just Weeks Away
www.mobilemarketingwatch.com

Apple Says iOS 7 Unveiling Now Just Weeks Away 300×187 Apple Says iOS 7 Unveiling Now The grand unveiling of Apple's iOS 7 is now just over six weeks away. That's coming straight from Apple, the Cupertino, California-based tech giant. The company …

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Purchasing Popularity: Fake Followers & Accounts Still Plague Social Networks
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When implied popularity can be purchased, a problem will arise. That’s exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians,… Please visit Marketing Land for the full article.

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Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked
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With today’s announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to… Please visit Marketing Land for the full article.

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Inside an NBA Playoff Team's Digital Strategy
feeds.mashable.com

Until this year, the Oakland, Calif.-based Golden State Warriors last made the NBA playoffs in 2007. Twitter was barely a year old, Facebook was still years away from world domination and YouTube had been acquired by Google just several months before So for the franchise’s digital team, in charge of rallying Golden State fans near […]

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comScore Releases The Ultimate Digital TV Infographic
www.mobilemarketingwatch.com

Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile …

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Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick
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Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution.  With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen… Please visit Marketing Land for the full article.

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