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Learn Color Theory With This Brainteasing Mobile Game
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If you fancy yourself as a right-brained creative type, there’s a new mobile puzzle game that will tickle your artistic side and even teach you something. Blendoku is a free game for iOS and Android that is a hybrid of puzzles like Sudoku and crosswords. Instead of filling your grid with numbers or letters, in […]

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What's the ROI for This Article?
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Return on investment is a pretty fundamental goal of any business endeavor. Yet the term didn’t really gain much currency until the mid-1960s. As this Google Ngram chart shows, since then, the term “ROI” has greatly increased in popularity. Why? It’s clear that the idea of getting a return on one’s investment was always been […]

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How mobile technology can help test marketing campaigns – Fourth Source
www.fourthsource.com

However, we're currently at the stage with mobile marketing, where campaigns taking place in a retailer's brick and mortar stores, can be analysed in real time, just as they would for an online platform. This can prove invaluable for marketers as it …

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Budweiser 'Buddy Cup' Connects New Bar Friends to Facebook
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It’s a universal ritual to clink drinking glasses together to make friends, but believe it or not, toasting is about to undergo a high-tech upgrade. Budweiser Brazil is testing new concept called “The Buddy Cup,” a beer glass integrated with Facebook. Thanks to a microchip embedded in the bottom of the glass, two people can […]

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10 Must-Have Apps for Conception and Pregnancy
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Pregnancy is a wonderful, crazy, exciting, scary and often confusing time in a woman’s (and her partner’s) life. Seeing that positive pregnancy-test result can be overwhelming, whether a couple has been trying to conceive or it’s a total surprise. The moment that double pink line appears, the journey — as well as the questions — […]

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How You Get Hacked at Starbucks
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For those who frequently use the free public Wi-Fi in coffee shops such as Starbucks and Dunkin’ Donuts, you’re likely already aware of easy it is for hackers to steal your personal and financial information over the shared network But what you may not realize is how cybercriminals could gain access to sensitive data in […]

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Juniper: Smartphone and Tablet Game Downloads to Triple
www.mobilemarketingwatch.com

It found that an increase in the number of sophisticated games, which allow for truly multi-platform gameplay through the use of cloud technology, meant that mobile would become the primary screen for gamers. Greater memory on devices would also mean …

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Mobile marketing is providing small businesses with improved opportunities
www.mobilecommercepress.com

Double Linx has just released a new report that has pointed out that mobile marketing is providing small businesses with the opportunity to experience much faster growth than they have without it.

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