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What the Heck Is P-Commerce?
feeds.mashable.com

First there was ecommerce, a term developed in the early ’80s to abbreviate “electronic commerce,” or sales made possible through electronic funds transfer (and later, the Internet). Since then, marketers have gleefully affixed various letters to the word “commerce” to describe sales (or the potential for sales) made through different platforms: m-commerce for mobile, f-commerce […]

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Educational App Offers Free Mobile Marketing Course from New York University
www.businessadministrationinformation.com

New York University recently announced it will offer a free mobile marketing course available to anyone who wants to learn how to launch marketing campaigns via mobile devices. The course, entitled “Mobile Marketing for the Small to Medium-Sized …

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Analysis: China's 4G bonanza to shake up mobile gear vendor market
news.yahoo.com

China, the world's biggest mobile market with 1.1 billion subscribers, is likely to further alter the picture at the expense of European suppliers by giving a huge boost to Huawei and its smaller Chinese rival ZTE. Huawei already took a chunk of Europe …

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MRS 2013: Pizza Express Embraces Mobile and Wi-fi
mobilemarketingmagazine.com

“We actually considered making Pizza Express a mobile-free zone,” revealed Emma Woods, marketing director at Pizza Express, speaking at the Mobile Retail Summit this afternoon. “Our ad agency at the time even advised us to put a pot in the middle of …

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Android Phones Pinpoint Snipers
feeds.mashable.com

The military has high-tech equipment to track sniper fire, using microphones carried by soldiers or stationary mics mounted at strategic points. Now that technology is getting shrunk so it can be used in the hands of civilian bodyguards with Android phones. A team of computer engineers from Vanderbilt University, led by Akos Ledeczi, has developed […]

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7 Apps You Don't Want To Miss
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It can be tough to keep up with all the new apps released every week. But you’re in luck — Mashable takes care of that for you, creating a roundup each weekend of our favorite new and updated apps. This week we found an app that helps you voice your opinion about different topics, and […]

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I/O Denim Are Jeans Designed for Your Smartphone
feeds.mashable.com

From skinny to flared, jeans come in a wide range of styles — and now, you can add denim designed for smartphones to the mix. Combining fashion and technology, I/O Denim are jeans that have a pocket on the left leg, in between the knee and the hip along the seam, according to the company’s […]

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AMEX Launches Mobile Expense Tracking Tool for Small Businesses
www.mobilemarketingwatch.com

AMEX Launches Mobile Expense Tracking Tool for Small Businesses 300×199 AMEX Launches Mobile Expense Tracking Tool Keeping track of business receipts is now as easy as taking a picture, says American Express. AMEX OPEN has announced the …

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