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The Mobile Marketing Revolution – Small Businesses Heed Warning
www.business2community.com

Mobile marketing is no longer reserved for big brands trying to establish a local presence. It has evolved to become a necessity for businesses small and large – a vital tool for securing business from on-the-go locals. Plus, it is a very cost …

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Why mobile advertising must not stand alone
venturebeat.com

Case in point: mobile advertising. The space has been defined by companies like Adfonic and Jumptap, but their mobile-only (mobile-lonely) marketplace is growing obsolete. They and their compatriots have primed the mobile ad market, laying the …

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Mobile Marketing Projected to Drive $400B in Sales by 2015
www.mobilemarketingwatch.com

Mobile Marketing Projected to Drive 400B in Sales by 2015 288×300 Mobile Marketing Projected to Drive According to the Mobile Marketing Association, mobile marketing is already generating billions in sales for businesses across many diverse industries.

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Mobile Marketing, Business Analytics and Code Halos
www.sys-con.com

In an article I published earlier this week, Digital Transformation, Code Halos, Analytics and Mobility, I provided an overview of the concept of Code Halo™. The idea is that nearly all organizations, brands, products and people are surrounded by a …

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Up Close With Kate Spade Saturday's Digital Window Shops
feeds.mashable.com

The future of brick-and-mortar retail is fun, flashy and doesn’t require a lot of storage space. At least that’s the cue from Kate Spade Saturday, the design house’s recently launched weekender line, which earlier this month unveiled four digitally enhanced “window shops” in lower Manhattan. The brand has rented out the plate glass fronts of […]

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Rewarding the big MOMAS: The judges' favourites from the Mobile on Marketing …
www.thedrum.com

The Marketing on Mobile Awards (MOMAs) took place at the Emirates Stadium last week, recognising and rewarding excellence in mobile strategies, websites and apps across the marketing spectrum. Here some of the inaugural judging panel select their …

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CampaignEQ launches web and mobile marketing attribution platform unique for …
www.prnewswire.com

SANTA MONICA, Calif., June 20, 2013 /PRNewswire/ — In the wake of a large investment by Accel Partners in HasOffers and the surprising closure of Google Affiliate Network, former Beachmint executives join forces to launch CampaignEQ …

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AOL Reader Coming Soon to Fill Google Reader Void
feeds.mashable.com

Google Reader may be on its way out, but AOL is getting ready to launch its own product in the near future that will give users a way to find new content online. The AOL Reader site is already live, featuring the tagline “all your favorite websites in one place.” The site says it is […]

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