Twitter announced today that they have launched an analytics tool that measures the impact of Promoted and organic Tweets on offline CPG sales. Using the “offline sales impact” tool developed in conjunction with data analytics company Datalogix, Twitter measured organic and paid… Please visit Marketing Land for the full article.
You’re forgiven if you’ve never heard of or are only vaguely familiar with the Taiwanese bargain computer maker Asus (or, technically, ASUSTeK, or just ASUS). But if you’re in the market for an inexpensive 7-inch tablet, you may want to increase your passing familiarity with the company and check out its MeMO Pad HD 7, […]
Businesses must decide whether to build a native mobile apps or a responsive site for their digital presences. Should you invest in separate iOS and Android development or simply design a site that works across all devices? If you opt to build out a responsive site, here are some best practices to make your design […]
Attorneys for an advocacy group, who wants to end marketing targeted at children, have filed federal complaints against two developers of baby apps. The charge: their educational claims are “deceptive.” The Campaign for a Commercial-Free Childhood (CCFC) is a Boston-based organization that advocates “limiting commercial access to children” and “ending the exploitive practice of child-targeted […]
NEW YORK (Reuters) – T-Mobile US on Thursday reported second-quarter subscriber growth that blew past analysts' expectations and ended four years of customer losses, boosted by a big marketing push and its launch of Apple Inc's iPhone.
Mobile devices can handle a seemingly limitless number of tasks, and they're bringing new screens into new places and contexts. And tracking users and delivering ads is only going to improve. But despite the promise of mobile, marketers consistently …
The most recent mobile marketing campaign that was started by Chipotle is receiving a great deal of attention as this SMS based strategy is being used as an example of using the channel effectively.
Mobile will take a larger and larger share of spend. Mobile has the real opportunity to create strategic advantages for buyers and agencies that are jostling in their own markets. Don't surf and wait; become the leader in your organization and in the …