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T-Mobile Topples Wall Street Expectations
www.mobilemarketingwatch.com

T-Mobile ended four years of customer losses thanks to a mammoth marketing push and the recent acquisition of the Apple iPhone. The nation's fourth largest carrier says the iPhone alone accounted for just under one-third of the company's branded gross …

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T-Mobile Finds Its Marketing Mojo
www.newsfactor.com

T-Mobile has gone through several CEOs and management teams and has still not captured the imagination. However that may be changing. T-Mobile has just announced a very impressive quarter. Can the company keep it up? That's the question on …

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Mobile Marketers Aren't Giving Consumer Psychology Enough Thought
performancein.com

Do you Think Mobile Marketers Consider Psychology Enough When Reaching Out to the Consumer? Philip Groves: Generally not; we still exist in a marketing world that flits between focusing on what are often termed 'emotional needs' and regarding …

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Marketing Day: August 8, 2013
feeds.marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is Facebook Starstruck? Evidence Shows Site May Be Following Twitter’s Lead With Celebrities More and more celebrities are using their… Please visit Marketing Land for the full article.

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Apps May Soon Top Music as Leading iTunes Activity
www.mobilemarketingwatch.com

NPD's iTunes 2013 Consumer Usage & Market Dynamics Report reveals that listening to music files on iTunes is still the most popular application, but it has been on the decline for the past two years. While the percentage of iTunes users who downloaded …

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Nimble Announces Integration with Dropbox to Improve CRM Workflow
www.mobilemarketingwatch.com

Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile …

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Twitter Claims Promoted Tweets Lift Offline Sales By 12% For CPG Brands
feeds.marketingland.com

Twitter announced today that they have launched an analytics tool that measures the impact of Promoted and organic Tweets on offline CPG sales. Using the “offline sales impact” tool developed in conjunction with data analytics company Datalogix, Twitter measured organic and paid… Please visit Marketing Land for the full article.

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Asus MeMO Pad HD 7 Gives Cheap Tablets a Good Name
feeds.mashable.com

You’re forgiven if you’ve never heard of or are only vaguely familiar with the Taiwanese bargain computer maker Asus (or, technically, ASUSTeK, or just ASUS). But if you’re in the market for an inexpensive 7-inch tablet, you may want to increase your passing familiarity with the company and check out its MeMO Pad HD 7, […]

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