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Mobile marketing has massive potential in Africa
www.mobilecommercepress.com

The report showed that Africa is proving to be a very promising emerging region for mobile marketing, driven by affordable smartphones and strong economic growth. This report is only the first in a series that the company intends to release regarding …

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Deloitte: Mobile impacting retail more than Internet
www.bizreport.com

Reacting to the rise in the number of shoppers wielding mobile devices, retailers are increasingly installing Wi-Fi into stores, developing apps, and optimizing marketing campaigns for tablets and smartphones. The survey of 1,000 UK consumers found one …

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Will Hashtags Help Facebook In The Social TV War?
feeds.marketingland.com

I’ve written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot of interesting things happening in both. A couple of things happened recently that probably highlight where social TV is heading, suggesting some of… Please visit Marketing Land for the full […]

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What Do Google’s Smartphone Ranking Changes Mean For Marketers?
feeds.marketingland.com

For nearly eight years now, I’ve been talking to marketers about the value of presenting usable content to mobile users. Throughout that time, there have been naysayers (of course) who were reluctant to recommend creating mobile-friendly content because Google didn’t seem to prioritize… Please visit Marketing Land for the full article.

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11 Chrome Extensions to Improve Your Social Media Experience
feeds.mashable.com

If there’s one thing that ties all your digital experiences together, it’s your browser — let’s presume it’s Chrome. Maybe you use it on mobile in addition to desktop. It gets to know you, and you, it But everyone has a few tricks up his or her sleeve SEE ALSO: 7 Fantastic Calendar Apps To […]

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Report: Facebook Working on a Flipboard-Like News Reader
feeds.mashable.com

Aiming to engage more mobile users, Facebook is working on a Flipboard-like news reader, according to a report. Facebook has been developing the project for more than a year, according to The Wall Street Journal, which cites “people with knowledge of the project.” The report comes after Tom Waddington, a web developer for the blog […]

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Google Under FTC Investigation and Other News You Need to Know
feeds.mashable.com

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. After its deal with Waze, Google is under an anti-trust investigation by the FTC. The government of California sent a cease […]

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How Mobile Restaurant Advertising Differs from the Rest of the Pack
www.marketingpilgrim.com

Today we have a special edition for all you hungry folks who skipped lunch so you could go home early on a Friday. (I'm eating as I type this, so there's a theme.) First, let's look at the general state of mobile marketing in Q1 2013. Telecom took the …

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