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AT&T Digital Life Lifts Off in Several US Markets
www.mobilemarketingwatch.com

ATT Digital Life Lifts Off in Several U.S. Markets 300×200 AT&T Digital Life Lifts Off in AT&T says it wants to make it easier than ever to secure your home, check in on your kids or pets, adjust the temperature, let your housesitter in the front door …

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Nike’s PHOTOiD Puts Social Content In The Picture
feeds.marketingland.com

Content marketing is one of the biggest buzz phrases of the moment, with many people talking about it as if it’s a new phenomenon. The fact that The Guinness Book of Records will be 60 years old next year should put paid to that suggestion — but so, too, should the creative work put out… […]

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New Google Display Planner & Demographics Reports Launch In AdWords
feeds.marketingland.com

Google has launched new tools and reports on the AdWords Web UI for researching and planning Google Display Network campaigns. The new Google Display Planner functions somewhat like the existing Google Display Network Ad Planner, but the UI is much simpler.  You start by entering keywords,… Please visit Marketing Land for the full article.

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See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday
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Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday – register today! SMX Advanced speakers… Please visit Marketing Land for the full […]

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Consumer Survey Shows Windows Phone Growth In US Market
feeds.marketingland.com

Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and… Please visit Marketing Land for the full […]

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TapSense Helps Mobile Marketers Transition Away From Apple's UDID
www.prnewswire.com

SAN FRANCISCO, April 29, 2013 /PRNewswire/ — Today, TapSense, a leading mobile marketing platform, announces that it will offer recommendations and complimentary consulting to marketers following the end of Apple's acceptance of apps with UDID …

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Five mobile app marketing strategies for big brands
venturebeat.com

According to the Mobile Marketing Association, the optimal percentage of a marketing budget that should be allocated to mobile is 7 percent — and will only increase with the growth of smartphone adoption. Put the necessary budget and staff behind the …

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Infographic: What You Need to Know About Facebook Mobile Ads
www.mobilemarketingwatch.com

Infographic What You Need to Know About Facebook Mobile Ads 300×196 Infographic: What You Need With the clock counting down until Facebook reports earnings and mobile ad revenue (on Wednesday) for the first quarter of 2013, all attention within the …

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