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Developing a Market Strategy to Reach Even the Most Fickle Consumers
www.inc.com

Leslie Petry, accomplished marketing leader and entrepreneur, shares her tips for creating a plan that puts your customer first.

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Sony Xperia X Performance doesn't live up to its name
feeds.mashable.com

Sony’s mobile strategy is a total mess right now. In the U.S., the company’s Xperia-branded smartphones don’t even register as a blip on most people’s radars when it comes to buying time. The company’s slowness to release its smartphones in the U.S. has forced the company to use its new Xperia X-series smartphones as a […]

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Simply Measured offers “first social measurement API” for marketers
feeds.marketingland.com

Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries. Please visit Marketing Land for the full article.

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It’s true: Smiling at an ad means sales will go up
feeds.marketingland.com

A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. Please visit Marketing Land for the full article.

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You can now get terrible Jack in the Box tacos delivered to your house
feeds.mashable.com

With Americans eating 554 million Jack in the Box tacos every year, as a nation we should probably be finding ways to slow down our fast food habits. But instead the chain known for its tacos, suped-up burgers and ping pong-headed mascot has partnered with a mobile food delivery app to make it even easier […]

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MarTech Today: Location intelligence enters mainstream, 6 content management systems compared & more
feeds.marketingland.com

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Two announcements show how location intelligence and proximity are entering marketing mainstream Aug 4, 2016 by Greg Sterling Gimbal and Swirl… Please visit Marketing Land for the full article.

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5 Ways to Boost the Entertainment Value of Your Content Marketing
www.inc.com

Today’s audience demands to be entertained. Here’s how to create a better story within your marketing.

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YouTube Studio beta on the way with new design, inbox features & way to organize comments
feeds.marketingland.com

Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up. Please visit Marketing Land for the full article.

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