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UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
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CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users’ real-world behavior. Please visit Marketing Land for the full article.

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Maritz’s first Chief Behavioral Officer is building on ‘nudges’
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Although still relatively rare among enterprises, behavioral science has gained a foothold because it helps decode why people make choices. Please visit Marketing Land for the full article.

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Unlocking the wisdom of crowds at your agency or on your marketing team
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You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid. Please visit Marketing Land for the full article.

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6 tips for using location information to boost conversion
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Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns. Please visit Marketing Land for the full article.

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LG G6 rumored to have an unusual, QHD+ screen
feeds.mashable.com

After the not-very-successful, modular G5, LG is changing its strategy. The company’s new flagship, the LG G6, will not be modular at all; according to new reports, it will feature a new, waterproof design with a large screen and very small bezels.  Chinese outlet Etnews claims the phone will be unveiled on Feb. 26 — […]

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How to conduct an SEO content audit
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Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs. Please visit Marketing Land for the full article.

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‘Clash of Clans’ reclaims its lead on YouTube’s top 10 list of most popular video ads in August
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Supercell’s popular video game is a veteran on YouTube’s ad leaderboard, but hasn’t held the No. 1 spot since May. Please visit Marketing Land for the full article.

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Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
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MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year or 39 percent of total revenue. Please visit Marketing Land for the full article.

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