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5 Unexpected Lessons in Influencer Marketing That I've Learned As A Food Industry CEO
www.inc.com

Marketers and agencies swear that it works. Here’s what I saw.

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Matthew McConaughey's Role as Wild Turkey's 'Chief Storyteller' Can Teach You a Lot About Marketing
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When Wild Turkey asked McConaughey to be a celebrity spokesperson, the Oscar-winning actor had a better idea.

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IAB begins to address messaging segment with report, standards development
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Trade body formally enters the messaging fray with new working group and a promise of future guidance. Please visit Marketing Land for the full article.

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The Future of Marketing Looks A Lot Like Wall Street
www.inc.com

On Wall Street, algorithms replaced most stockbrokers. Today we’re just starting to see the impact of artificial intelligence on marketing.

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Google Data Studio adds third-party data connectors from Supermetrics and others
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The new Community Connectors make it possible to easily bring social, display and other platform data into Data Studio. Please visit Marketing Land for the full article.

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Nokia finally returns to the smartphone market
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After years of anticipation, Nokia is finally back in the smartphone game.  To little fanfare, the Finnish technology company HMD Global (HMD) Sunday unveiled the Nokia 6, a mid-range Android smartphone for the Chinese market. HMD owns the rights to use Nokia’s brand on mobile phones.  SEE ALSO: Microsoft subtly admits the Nokia deal was […]

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Can you predict what the future holds for your inbound links?
feeds.marketingland.com

Gazing into her crystal link building ball, columnist Julie Joyce says it’s hard to tell if your links will even be in place, much less be effective, in the future. Please visit Marketing Land for the full article.

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How This Former Assistant at Vogue Is Building the 'Nike of Beauty'
www.inc.com

Glossier founder Emily Weiss cracked the code on creating a social-media fandom machine every time she launches a product.

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