Top Stories

Can you trust your media buying agency?
feeds.marketingland.com

In the wake of the recent ANA investigation into media agency transparency, columnist Ratko Vidakovic covers the key findings that marketers must know. Please visit Marketing Land for the full article.

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Wingstop soars on Periscope with live auction using taps as currency
www.mobilecommercedaily.com

  Wingstop is giving away free wings on National Chicken Wing Day Chicken wing restaurant Wingstop is innovating social media marketing with a live auction on Periscope where winners are determined by how many times they tap the heart button. The restaurant brand is taking a different direction with live streaming capabilities by giving away […]

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Excited about Google’s new map ads? You should be!
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Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. Please visit Marketing Land for the full article.

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SEO and the CMO: Communication and board room metrics that matter
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Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. Please visit Marketing Land for the full article.

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Internet Retailer parent announces a new, broader e-commerce web platform
www.internetretailer.com

DigitalCommerce360.com will bring together all e-commerce brands of Vertical Web Media, including Internet Retailer, Top500Guide.com, B2B E-Commerce World, and Internet Health Management.

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Starbucks app to get voice ordering: One more way to avoid human interaction
feeds.mashable.com

Expending the energy to swipe through the Starbucks’ app menu to order coffee first thing in the morning is hard, right? It would be much easier to just groggily command Siri to queue up the order — with extra sugar.  At Starbucks Investor Day 2016, the coffee giant teased a new feature that will soon […]

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Alexa, can you acquire new customers for marketers?
feeds.marketingland.com

If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new? Please visit Marketing Land for the full article.

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Take this link and shove it
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Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial. Please visit Marketing Land for the full article.

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