In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics. Please visit Marketing Land for the full article.
Having trouble getting more email subscribers? Social media could be your remedy.
Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers.
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Please visit Marketing Land for the full article.
Macy’s put online shoppers in a virtual waiting line to access its site, and Victoria’s Secret and Williams-Sonoma also experienced problems on Black Friday.
Leslie Petry, accomplished marketing leader and entrepreneur, shares her tips for creating a plan that puts your customer first.
Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders. Please visit Marketing Land for the full article.
Sony’s mobile strategy is a total mess right now. In the U.S., the company’s Xperia-branded smartphones don’t even register as a blip on most people’s radars when it comes to buying time. The company’s slowness to release its smartphones in the U.S. has forced the company to use its new Xperia X-series smartphones as a […]