Leslie Petry, accomplished marketing leader and entrepreneur, shares her tips for creating a plan that puts your customer first.
Sony’s mobile strategy is a total mess right now. In the U.S., the company’s Xperia-branded smartphones don’t even register as a blip on most people’s radars when it comes to buying time. The company’s slowness to release its smartphones in the U.S. has forced the company to use its new Xperia X-series smartphones as a […]
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries. Please visit Marketing Land for the full article.
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. Please visit Marketing Land for the full article.
With Americans eating 554 million Jack in the Box tacos every year, as a nation we should probably be finding ways to slow down our fast food habits. But instead the chain known for its tacos, suped-up burgers and ping pong-headed mascot has partnered with a mobile food delivery app to make it even easier […]
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Two announcements show how location intelligence and proximity are entering marketing mainstream Aug 4, 2016 by Greg Sterling Gimbal and Swirl… Please visit Marketing Land for the full article.
Today’s audience demands to be entertained. Here’s how to create a better story within your marketing.
Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up. Please visit Marketing Land for the full article.