Get ready for Taco Mode. Lyft’s latest gimmick is a fun one—if you’re hungry on the way home. The ride-hailing app will let you choose to stop at Taco Bell (and pay for your tacos through the app) on the way to your destination. “We enjoy bringing new experiences to life for our passengers, and […]
Move over Michelle Phan: a group of influencers you’ve never heard of are pulling brands’ social media dollars–and they’re delivering far better ROI
As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this holiday season. Please visit Marketing Land for the full article.
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As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. Please visit Marketing Land for the full article.
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale. Please visit Marketing Land for the full article.
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey. Please visit Marketing Land for the full article.