Most Recent

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
feeds.marketingland.com

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you. Please visit Marketing Land for the full article.

12
Like
Save
Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’
feeds.marketingland.com

A ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user data. Please visit Marketing Land for the full article.

12
Like
Save
3 B2C Marketing Strategies That B2B Companies Should Embrace
www.inc.com

B2B marketing doesn’t look like the same as it did 5 years ago. It’s more personal, more diverse, and more transparent.

2
Like
Save
3 holiday marketing hacks
www.retaildive.com

What a study of back-to-school subject lines can teach retailers about their marketing strategy for the holiday season.

12
Like
Save
Digital ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
feeds.marketingland.com

Major industry groups say Apple is instituting “opaque and arbitrary standards for cookie handling” that threaten the internet economy. Please visit Marketing Land for the full article.

11
Like
Save
What the FTC’s latest endorsement disclosure actions mean for marketers
feeds.marketingland.com

Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools. Please visit Marketing Land for the full article.

10
Like
Save
Are you making a mistake by focusing solely on new customers?
feeds.marketingland.com

It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers. Please visit Marketing Land for the full article.

8
Like
Save
Google quietly added a new video feature to Google Maps
feeds.mashable.com

Your destination will now come to life when you search on Google Maps. Google has added a new video feature to accompany its mapping service, the company announced. Now, when you search a destination, you’ll be able to find video footage of the location in the section of the map where you usually see user-submitted […]

12
Like
Save