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Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Compare 9 paid search campaign management tools
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Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report… Please visit Marketing Land for the full article.

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Study: Costs to acquire mobile shoppers dropping
www.retaildive.com

Marketing and advertising expenses required to get mobile users to install, register and buy on mobile apps are coming down, though the percentage of installed users who end up making a purchase remains low.

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Why Focus on Fans Instead of Influencers? Compare What Happened at the Fyre and Firefly Music Festivals
www.inc.com

While influencer marketing is all the rage, there are valuable lessons to be learned from the contrast between the approach of the Fyre and Firefly music festivals.

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Sprout Social releases first non-developer bot-building platform for Twitter
feeds.marketingland.com

It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent. Please visit Marketing Land for the full article.

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CMOs at the wheel: How are they Driving the Modern Marketing Organization?
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Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward. Please visit Marketing Land for the full article.

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Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast]
feeds.marketingland.com

In this week’s show, ChannelAdvisor’s Scot Wingo explains why the world’s top e-commerce company is spending billions on a grocery store chain. Please visit Marketing Land for the full article.

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An introduction to conversational commerce and bots
feeds.marketingland.com

Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies. Please visit Marketing Land for the full article.

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