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Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Developing a Market Strategy to Reach Even the Most Fickle Consumers
www.inc.com

Leslie Petry, accomplished marketing leader and entrepreneur, shares her tips for creating a plan that puts your customer first.

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7 Rules to Foolproof Your Next Marketing Campaign
www.inc.com

Whether direct mail or digital, marketing will flop if it doesn’t get read. Here’s how to improve your chances for success.

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Google just gave Docs the major overhaul you've been waiting for
feeds.mashable.com

Google is introducing a slew of new features in an overhaul to its web-based Docs, Sheets, and Slides tools, which could make working on and editing a group project online even easier.   Users will now be able to streamline multiple rounds of edits within the same Doc, cutting through the clutter that inevitably piles […]

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Thinking of Marketing Automation Software? Think Again.
www.inc.com

marketing automation. marketing. marketo. hubspot. eloqua. pardot. salesforce. microsoft dynamics. oracle.

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What to expect at MarTech? Here’s our epic preview
feeds.marketingland.com

I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete… Please visit Marketing Land for the full article.

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TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
feeds.marketingland.com

Trustworthy Accountability Group says registration applications are up 75% since April. Please visit Marketing Land for the full article.

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ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks
feeds.marketingland.com

The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at once. Please visit Marketing Land for the full article.

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