It will probably just be a formality; however, Google confirmed this weekend that its proposed acquisition of social mapping platform Waze will undergo US Federal Trade Commission (FTC) antitrust scrutiny. Waze’s revenues are minimal; but, the acquisition price is surely what got the… Please visit Marketing Land for the full article.
According to a report yesterday in the Wall Street Journal (WSJ), Facebook is developing a new news reader with an emphasis on mobile devices. Dubbed “Reader,” the Flipboard-like news aggregation tool has been in development for over a year, according to the WSJ: The project, which the… Please visit Marketing Land for the full article.
Google announced today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the Attribution Model Comparison Tool, offering more insight into Adwords expenditures. Now, advertisers can evaluate Cost Per Acquisition (CPA) within Google… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool Google announced today that they… Please visit Marketing Land for the full article.
This Wednesday, June 26 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that will highlight strategies for effectively combining email and social media marketing. It’s been proven time and time again that it is cheaper for a company to keep a customer than bring on a… Please visit Marketing […]
We’ve been dreaming about self-driving cars for a while — but what what about self-parking cars? According to a Volvo press release, the company’s newest concept car will find a vacant space and park there — even without a driver. Its smart car can interact safely with other cars, pedestrians and curbs. SEE ALSO: Jaguar’s […]
As one ad exec noted, last week’s Cannes Lions festival was a great advertising vehicle for both Facebook and Twitter, both of which dominated discussion this year. While both companies made pitches during the event, the consensus seemed to be that what Twitter lacked in scale, it made up for in agility. In particular, the […]
Consumers with Apple smartphones use those devices to make and research purchases more often than do other mobile shoppers, Forrester reports. It also suggests that companies are increasingly seeing the importance of mobile investments.