Salesforce is about to make its biggest acquisition to date. The enterprise cloud computing company announced Tuesday that it will buy ExactTarget, a marketing software company, for $2.5 billion. The deal has been unanimously approved by the boards of both companies and is expected to close by the end of July. “By combining ExactTarget’s leading […]
Infographic SMS Marketing Forecast 300×300 Infographic: SMS Marketing Forecast Infonetics forecasts the mobile services market will grow to $976 billion by 2016, led by mobile broadband. According to the information presented in a new infographic …
The world’s largest online seller generated nearly $610 million in ad revenues last year according to a new report from eMarketer. The e-commerce giant is making a play for more digital ad business with substantial efforts to build out its in-house ad tech capabilities and expand its… Please visit Marketing Land for the full article.
Remember Dollar Shave Club? The plucky startup got major attention last March thanks to a clever, Old Spice-influenced video that showed CEO Michael Dubin waxing eloquently in NSFW fashion about the company’s mission “Do you think your razor needs a vibrating handle, a flashlight and 10 blades?” Dubin asks, addressing the camera during a long […]
They're on their smartphones or tablets. So if you're not there, too, they can't find you. There is no doubt that mobile advertising is one of the most powerful marketing tools available to business owners. Mobile marketing is all about reaching your …
Vine had a big day yesterday, being launched on Android. But now Twitter’s short-video sharing app has gone to new heights, as Twitter chairman Jack Dorsey used it to document his climb up the San Francisco-Oakland Bay Bridge today. It began here: About to do something very interesting…. Please visit Marketing Land for the full […]
In an announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based marketing services provider ExactTarget for approximately $2.5 billion. Unanimously approved by the boards of directors for both companies, Salesforce will… Please visit Marketing Land for the full article.
Many are aware of Amazon‘s robust retail and web-hosting businesses, but less are familiar with its advertising business, which is rapidly becoming a significant player in the space. Amazon brought in $450 million in advertising in revenue last year, according to eMarketer estimates published Tuesday. The company managed to increase its advertising business by nearly […]