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This Gadget Personalizes Your Workout in Real Time
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The personal fitness market is full of gadgets to help you stay healthy and in shape — portable heart rate monitors, activity trackers, pedometers — but one company hopes to go a step further with a gadget that acts like a real personal trainer. PEAR Sports, a fitness tech company, offers PEAR Mobile, available for […]

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How Brands Are Using Instagram's New Video Upload Feature
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The camera hovers perfectly in front of a young woman’s face as she speaks movingly about the feeling of finally being comfortable with yourself. “I always describe it as love,” she says. “You don’t know when it hits you, you don’t know how it hit you, but all of the sudden you’re in love.” Then […]

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Don't Miss These 25 Digital Media Resources
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Tech news? What tech news? It was Shark Week We know you were too busy learning about the Megalodon to worry about artificial intelligence and Windows 8 tricks. Luckily, Mashable has got you covered. We’ve rounded up 25 of this week’s best digital media resources, below, including the best tools for Internet security and apps […]

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Honda Launches National Campaign to Save Drive-In Theaters
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Drive-in theaters haven’t disappeared from American soil, yet, but many of the smaller ones may go dark in the coming months. Hollywood is expected to stop making celluloid prints that work on traditional 35mm projectors. To continue showing movies, drive-ins will need to cough up tens of thousands of dollars to make the switch to […]

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Heard it through the Twitter Vine: Video app used in mobile marketing
www.mobile-ent.biz

Very few companies or events have used this method – and the ones that have including London Fashion Week who made a major push into mobile marketing, experienced success from it. With the growing cost of mobile ads on platforms such as Facebook, …

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T-Mobile CEO John Legere pretends iPhone 5 didn't save company
www.stableytimes.com

The proof that T-Mobile's new “buy now, pay later” marketing campaign isn't working comes in the fact that it just changed the promotion from half-later to all-later; if it had been working at all in the first place, there would have been no need to …

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You are here: Home » News » 30000 Passengers Use Heathrow Wi-fi Each Day
mobilemarketingmagazine.com

On average, 30,000 of the 200,000 passengers passing through Heathrow Airport each day log into its free wi-fi service. The wi-fi service, which is powered by Arqiva, launched at the beginning of June. It offers users 45 minutes of internet access, or …

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'Un-carrier' T-Mobile Finds Its Marketing Mojo
www.newsfactor.com

While T-Mobile has gone through several CEOs and management teams and still not captured the imagination of consumers, that may be changing. T-Mobile has just announced an impressive quarter, with other strategic changes underway. Can the …

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