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Media Buying 101: Why You Need Your Own Ad Server
feeds.marketingland.com

As an advertiser, there is no better way to purchase massive amounts of online display ad inventory than directly from publishers or ad networks. Granted, there is more legwork involved when compared to programmatic buying, and the CPM rates can be quite high — but this is offset by the… Please visit Marketing Land for […]

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MTV Uses Snapchat for Cheeky Promo
feeds.mashable.com

MTV UK is one of just a handful of marketers to employ Snapchat, the somewhat controversial yet wildly popular mobile app, for a promotion. The channel is disseminating exclusive photos and videos from Geordie Shore, the British clone of Jersey Shore, to viewers’ smartphones to promote its sixth season. MTV alerted viewers of the promotion […]

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7 Hot Social Media Jobs in Pittsburgh, Columbus and More
feeds.mashable.com

Unemployed, underemployed or somewhere in between? The Mashable Job Board is here to help. Since 2005, Mashable has been dedicated to providing the hottest digital, social and tech news to our readership of 20 million and counting. Top companies know you excel in the digital world, so they come to Mashable to find the best […]

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12 Digital Technologies Retailers Are Investing In
feeds.mashable.com

It’s a tough market out there for speciality retailers. While the ecommerce grew 13% in the first quarter of the year compared to Q1 2012, Amazon grew even faster, at a rate of 22%. With steep discounts, free two-day shipping and heavy spending in paid search across competitor brands, it’s difficult for others to keep […]

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Micros introduces technology to connect retail sales channels
www.internetretailer.com

It aims to make it easier for consumers to shop via mobile devices.

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UK mobile ad investment to rise 90% in 2013
www.bizreport.com

The growth is thanks in part to investment in mobile display and search formats, as marketers look to engage consumers across multiple screens. In the UK, a country with the highest smartphone usage in the world, digital ad spending, which includes …

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Consumer Brands Need A Localized Mobile Marketing Strategy
www.mediapost.com

To better understand the consumer brand opportunity, let's first look at the retail sector where the shift to mobile marketing has been quite dramatic. Ninety-one percent of retailers have a mobile strategy in place according to Forrester Research and …

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Incentivated acquires leading mobile marketing agency Ad.IQ
www.realwire.com

We are starting to see clients making serious investment in mobile marketing, m-CRM and m-commerce because these are delivering high levels of performance now. We need to have more grown up conversations with clients and deliver strategy as well as …

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