Smartphones and tablets have empowered shoppers and confused marketers by creating a more complex multi-platform environment. Yet if marketers were holding out hope that consumer behavior would eventually “stabilize” around clearly distinct use cases — PCs for e-commerce, tablets… Please visit Marketing Land for the full article.
Lady Gaga has scrapped the Aug. 19 release for her “Applause” single, opting to premiere it Monday after “an abundance” of leaks arrived online. In a barrage of Twitter missives, she summoned her Little Monsters fan base to remedy this “pop music emergency.” The audio leaks emerged over the weekend. Gaga, whose Twitter avatar remained […]
The next time you visit a restaurant’s Facebook page on your mobile phone, you’ll be able to do more than browse photos and posts: You’ll also be able to book a table for four. The feature is part of a new integration with OpenTable, which allows you to make online reservations at about 20,000 U.S. […]
What Can Mobile Marketers Learn from Kim Kardashian 240×300 What Can Mobile Marketers Learn from Kim On the heels on new reports indicating that marketing courses at a host of well-known colleges and universities are beginning to incorporate …
Samsung Acquires Novaled for 347 Million 300×168 Samsung Acquires Novaled for $347 Million Despite the bitter rivalry between Apple and Samsung that's playing out in legal systems on the world's stage, the two tech giants still work together on a daily …
Google’s latest software update for Google Glass is on the way, and it includes hashtag support, a few new voice commands, new video controls and a few new Google Now cards, too. This is what Glass owners will recognize as the XE8 update, and it’s rolling out over the next couple days…. Please visit Marketing […]
Dinner and a show. Facebook is introducing new content and features to selected mobile Pages to make them more engaging and useful. The company said this afternoon that it is integrating OpenTable booking into Facebook mobile Pages for restaurants in North America. In addition TV listings… Please visit Marketing Land for the full article.
Apple is once again the most-used smartphone brand in the United States, according to research from Nielsen The data reports an even 40% of American smartphone users are carrying around iOS mobile devicesAndroid devices, which utilize the same operating system over a number of physical phone providers, are second in popularity. Some highlights: 24.7% are […]