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New Mobile App Marketing Platform Taking Off
www.mobilemarketingwatch.com

“The number of players involved in the mobile ecosystem can be overwhelming and difficult to navigate, leading to complicated tracking and reporting and massive waste in marketing investment and internal development resources,” explains Brendan Lyall, …

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Juniper: Mobile Malware Threats Up 614% in One Year
www.mobilemarketingwatch.com

Juniper Mobile Malware Threats Up 614 in One Year Juniper: Mobile Malware Threats Up 614 On Wednesday, Juniper Networks released its third annual Mobile Threats Report, which highlights the alarmingly rapid growth and evolution of mobile malware.

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JetBlue Providing Pilots with Tablets for 'Core' Functions
www.mobilemarketingwatch.com

jetblue 300×167 JetBlue Providing Pilots with Tablets for Core Functions Joining the fast-growing list of major U.S. airlines adopting Apple's mobile technology for use by pilots and other in-flight crew, JetBlue announced Wednesday that it will …

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Gartner's Data is Music to a Mobile Marketer's Ears
www.mobilemarketingwatch.com

Gartners Data is Music to a Mobile Marketers Ears 300×168 Gartners Data is Music to a Given the profound importance of smartphone adoption to the expansive and effectiveness of mobile marketing, the latest data from Gartner is all but certainly good …

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Seize The Day With Ownable Moments
feeds.marketingland.com

When Oreo made its Super Bowl run around, professional marketers around the world shared a collective gasp. “How did they create the design and get it past legal so quickly?” we wondered. If you’ve been a close observer of Oreo’s social media marketing efforts, you’ll know that… Please visit Marketing Land for the full article.

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Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing
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The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features over 50 sessions on paid search, SEO, social media marketing, local and mobile search. More than 80% of sessions offered are… Please visit Marketing Land for […]

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Tumblr Climbs 12 Spots On comScore’s Media Metrix List Of Top 50 US Web Properties
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According to this month’s comScore Media Metrix report, Tumblr has climbed 12 places up the list of top 50 US Web properties in the last two months, moving from the 41st spot in March to rank 29th in May. Whether Tumblr will continue to be ranked separately from Yahoo remains to be seen as… Please […]

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The Big Comparison Of Google Reader RSS Feed Alternatives
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Google Reader is turning off their feed on July 1st and by now many of you have already switched to a new RSS reader – but for those of you who have yet to make the jump, keep reading. We wanted to give you a concise chart explaining the features, costs and functionality of some […]

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