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Follett Higher Education goes to school on mobile marketing
www.internetretailer.com

An IRCE speaker tells how text messaging brings customers into stores.

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Infographic: How To Advertise on Pinterest
www.mobilemarketingwatch.com

Infographic How To Advertise on Pinterest 272×300 Infographic: How To Advertise on Pinterest With all the chatter about the powerful impact of social media marketing, it's important to remember that there are other valuable social channels beyond …

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One Billion Android Devices to Ship in 2017
www.mobilemarketingwatch.com

One Billion Android Devices to Ship in 2017 267×300 One Billion Android Devices to Ship in In 2017, 1.5 billion smartphones are expected to ship worldwide. And one operating system will power two-thirds of these mobile devices. According to the latest …

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YouTube Touts Surge in Mobile Ad Sales
www.mobilemarketingwatch.com

YouTube Touts Surge in Mobile Ad Sales 300×225 YouTube Touts Surge in Mobile Ad Sales Google is gushing about its mobile ad sales. You would be too if yours tripled in only six months. YouTube Vice President of Sales Lucas Watson tells Bloomberg …

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comScore: Apple Records Further Gains on Samsung in Smartphone Market
www.mobilemarketingwatch.com

comScore Apple Records Further Gains on Samsung in Smartphone Market 300×200 comScore: Apple Records Further New data released by comScore indicates that Apple is growing at a faster rate than Samsung and, as a result, is extending its lead over …

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Hashtags in Bathrooms? CMT Displays #CMTawards Above Toilets
feeds.mashable.com

People attending Wednesday’s CMT Awards, the fan-voted awards show honoring country music videos and live performances, will have a difficult time forgetting the ceremony’s official hashtag throughout the night’s festivities in Nashville The #CMTawards hashtag will be prominently displayed on signs at the entrance, on cups, in big lights on the side of the building, […]

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Apple to Include Audio Ads in iRadio, Report Says
feeds.mashable.com

Here’s one reason that Apple may be getting into the streaming music business: to sell ads. Advertising Age reports that the company is planning to offer “highly targeted ads” via iAd, its mobile ad network. The Cupertino, Calif. company is expected to make the announcement during next week’s Worldwide Developers Conference in San Francisco, the […]

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Q&A With Zappos Labs on the Future of Shopping
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Back in March, Mashable featured a story about a Midwestern entrepreneur, who is working on setting up his own shoe business on a mobile truck. That food-truck-like concept got us thinking about the future of shoe retail, and the relevance of physical versus online spaces in this digital age of consumer shopping. When it comes […]

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