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HTC Announces Blue HTC One, BoomBass Bluetooth Subwoofer
feeds.mashable.com

Following announcements from LG and Acer, HTC has also revealed some of its upcoming products several days before the official start of IFA Berlin, held September 6-11 First in line is the BoomBass, a Bluetooth subwoofer that adds some heavy bass to the tunes played on your smartphone. The BoomBass is a black cube-shaped speaker […]

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Amazon Offering E-Book Discounts for Print Copies
feeds.mashable.com

If you’ve ever bought a print version of a book on Amazon, you can now buy the Kindle edition at a hugely discounted price — from free to $2.99. Amazon announced on Tuesday a new program called MatchBook, giving customers incentive to buy a digital version of any physical book ever purchased on the site. […]

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Weekly Highlights: 4G, Nexus 4, PayPal and More
mobilemarketingmagazine.com

While EE might no longer have the monopoly on 4G, it's got a serious head start. On the same day as the others' launches, the operator announced it had switched on its 100th city. It seems unlikely that the timing was coincidental. That leaves just 3 …

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The 20 Most-Shared Ads of August
feeds.mashable.com

August presented a fairly standard crop of viral ads. There was the requisite number of game trailers (three) and sports-themed videos (eight), plus some die hard videos from previous months (three) In other words, the usual fare floated to the top once again. The only new wrinkles were the phenomenon of athletes letting their hair […]

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The 5 Phases of Growth Hacking
feeds.mashable.com

It’s a spectacular feat. Right in front of our eyes, a group of marketers helped build billions of dollars of brand equity on products like Facebook, Twitter, AirBnb, StumbleUpon, Zynga, Dropbox, Reddit and LinkedIn. Stunningly, these brands were built without traditional advertising, brand partnerships or celebrity endorsements — in less than a decade. And the […]

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NSFW: Jonah Hill Congrats Bill Hader For T-Mobile Marketing Campaign
www.tmonews.com

When Bill Hader left Saturday Night Live, many were left wondering where the funnyman would show up next. Low and behold Hader shows up as the face of T-Mobile's JUMP! upgrade program, an appearance which had a few pundits scratching their heads.

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The Future Of Advertising In Your Eyes Today: Google Glass & Field Trip
feeds.marketingland.com

You no longer need to imagine what a world would be like where ads leap out at you, customized to your surroundings. That world has arrived, though the recently launched Field Trip app for Google Glass. Sure, Field Trip isn’t really showing ads yet. Sure, Google Glass is still only in limited… Please visit Marketing […]

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Report: Windows Phones Gain In EU, Struggle In US, China
feeds.marketingland.com

Kantar Worldpanel ComTech today reported that Windows Phones are seeing meaningful share gains across a number of European countries. In particular, Germany, UK, France and Italy are emerging as strong markets for the platform. The Microsoft OS has also grown in a number of other countries such as… Please visit Marketing Land for the full […]

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