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Apple Didn't Design a Winner in New Ad Campaign
www.mobilemarketingwatch.com

Apple had intended for the ads to energize its customers and slow market share gains by Samsung Electronics Co. while it prepares new versions of the iPhone and iPad, people with knowledge of the matter said earlier this month. The ad has earned the …

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Millennial Media Touts New Innovation-Driven Partnership
www.mobilemarketingwatch.com

Millennial Media Touts New Innovation Driven Partnership Millennial Media shared with MMW today the details of the leading ad network's new mobile advertising partnership with Mediahub/Mullen, whose clients include JetBlue, Adidas, National Geographic …

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Human Demand Aims to 'Change Mobile App Marketing'
www.mobilemarketingwatch.com

Human Demand Aims to Change Mobile App Marketing Human Demand Aims to Change Mobile App Marketing On Thursday, Human Demand – a fast growing mobile ad technology company – announced a new app re-engagement platform that the …

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Microsoft Thinks Windows Phone Will Bump BlackBerry
www.mobilemarketingwatch.com

Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile …

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Why universities have become the early adopters of mobile marketing
www.fourthsource.com

The benefits of mobile are easy to explain; brands, retailers and marketers can reach customers wherever they are, in real time, and get an in-depth profile of individuals' purchasing habits. This gives marketers analysis of each customer's actions in …

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Facebook Ads Manager Reports Update Gives Advertisers More Control
feeds.marketingland.com

Facebook is following up on its recent efforts to streamline its ad products and revamp Page Insights with an update to Ads Manager Reports designed to make it “easier to use and more actionable.” The biggest change to Ads Manager Reports is the ability to select the ad metrics you want… Please visit Marketing Land for […]

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What Do the Feds Deserve to Know About You?
feeds.mashable.com

In the wake of the Watergate scandals, nearly four decades ago, Congress overwhelmingly supported the expansion of the Freedom of Information Act. Today, the legislative branch is again faced with an administration keeping too many secrets, and it necessitates a similar counterweight. Although Watergate involved outright criminality, the PRISM program and collection of mobile telephony […]

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Test Your Puzzle-Solving Skills With 'Can You Escape' Mobile App
feeds.mashable.com

For all you gamers out there looking for a real challenge, look no further: There’s a free, newly updated puzzle game ready to test your skills (and patience) Can You Escape, the brainchild of MobiGrow, coaxes iPhone, iPad and Android users to employ a trial-and-error solving method to scrounge for clues, as well as sleuth […]

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