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Google Launches Affinity Segments To Align AdWords And YouTube Targeting With TV Ad Buys
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Brand advertisers have long complained about the challenges of making targeted ad buys at scale online in the way they are used to doing for TV. Google is attempting quiet those objections and lure more brand advertising to its display network with its new “Affinity Segments.” Launching… Please visit Marketing Land for the full article.

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Google Reader & The Coming FeedBurner Subscriber Count Apocalypse
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Google Reader is closing next Monday, July 1. Yeah, you knew that. But did you also know that when it closes, anyone using FeedBurner is likely to see a huge plunge in subscriber counts reported for their feeds? Here’s why, and also why we may begin to see replacements for Google Reader… Please visit Marketing […]

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5 Steps to Major League Optimization
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Managing an optimization program has parallels to running a professional baseball team. To be successful, it requires a coordinated effort by many, all with a common goal, as well as acknowledgement that to reach the pinnacle of success, your team must navigate what amounts to a marathon and not a… Please visit Marketing Land for […]

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10 Top HTC First Cases
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Did you opt for the HTC First? Whether you got the phone when it first came out, or nabbed a bargain with AT&T’s 99 cent “fire sale” you surely want a case to protect your handset. SEE ALSO: 5 Password Generators for Maximum Online Security We have found 10 cases tailor-made to shield the “Facebook […]

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Have You Prepared for Your Digital Afterlife?
www.mobilemarketingwatch.com

Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile …

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Should Your Marketing Plan Include Instagram?
www.mobilemarketingwatch.com

Should Your Marketing Plan Include Instagram 300×199 Should Your Marketing Plan Include Instagram? If you're not using Instagram to promote your business or brand, you may be missing out, especially with the arrival of video clips to the platform.

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AOL Launches All-in-One Mobile App for Apple's iPad
www.mobilemarketingwatch.com

AOL Launches All-in-One Mobile App for Apple's iPad · Tweet. June 27, 2013 — By Michael. AOL Launches All in One Mobile App for Apples iPad 300×260 AOL Launches All in One AOL is out today with an eagerly anticipated new app for Apple's iPad.

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Nielsen Study Reveals 4 Out Of 5 Yelp Users Stop By Yelp Before Making Local Purchases
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According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. When asked why they use Yelp, 82 percent said they typically visit Yelp because they intend to buy a product or… Please visit Marketing […]

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