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Unruly: Apple users aren't sharing like Android users
www.bizreport.com

In such a fast-moving environment, where innovation is key to grabbing consumers' attention, brands need a fast-paced medium to market their products," said Unruly COO and co-founder Sarah Wood. "Because social video can be emotionally powerful and …

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Microsoft, Nokia face 'tough road' in mobile market
seattletimes.com

Microsoft Chief Executive Steve Ballmer may have disrupted the status quo in the mobile market with his company's blockbuster acquisition of Nokia, but the challenges Microsoft and Nokia face to succeed in the business are no less daunting. By Janet I. Tu.

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Baidu Mobile Revenue Revving Up This Year
news.investors.com

Baidu's (BIDU) mobile revenue could account for 15% to 20% of its total revenue by Q4, up from 10% in Q2, says Nomura Research. "We expect mobile search revenues to continue to gain traction and we estimate that mobile revenues, excluding 91 Wireless …

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Mobile advertising market expected to touch Rs 430 crore by 2014
economictimes.indiatimes.com

According to the mobile advertising spend report by Mobile Marketing Association (MMA) in partnership with media platform, exchange4media, the mobile ad market at present is estimated at Rs 300 crore (about USD 45 million). It said, "Mobile advertising …

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An Ace Hardware store nails its first mobile marketing campaign
www.internetretailer.com

Castro Valley, CA-based Pete's Ace Hardware store increased its average customer cart size by 411% with a mobile coupon campaign it ran this summer, the retailer says. 49% of consumers sent the coupons redeemed them, and the campaign resulted in …

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Mobile penny finally dropping for Australian marketers
www.bandt.com.au

Mobile ad spend in 2013 is up 190% as more and more Australian brands and advertisers mobilise their content and add interactivity to traditional media. What's more, mobile ad formats are moving beyond the banner to offer creative content and tools to …

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Mobile Marketing Leader, RemarkaMobile, Announces Its Newest Affiliate …
www.openpr.com

August 21, 2013 – Susan Werner is the newest affiliate for RemarkaMobile, an industry leader in mobile text (SMS) marketing, and will now be able to provide small business owners and entrepreneurs with the most powerful suite of Mobile Marketing and …

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What Does the Future of Mobile Search Marketing Look Like?
www.clickz.com

The dominance and ubiquity of smartphones in today's culture is almost cliché at this point. Just a few years ago we were working to convince VPs and C-level executives that mobile was the next big thing, and now we have to work to pull their attention …

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