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Mobile Payments Popularity Goes Globe Hopping
www.mobilemarketingwatch.com

Unlike the U.S., where mobile payments giants like PayAnywhere and Square dominate the industry, Italy is teeming with young market entrants and promising tech makers, all of whom want a piece of this growing Italian industry. Arrighetti also said SIA …

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Asia Tops US in B2C Mobile App Usage
www.mobilemarketingwatch.com

The survey took an in-depth look at consumer preferences and tendencies with regard to mobile, online and in-person interactions with banks, government agencies, healthcare providers, insurers, and retailers. “China (51 percent) and Korea (50 percent) …

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Facebook’s First Video Ads Are Coming To Mobile
feeds.marketingland.com

If you use Facebook on your favorite Android or iOS device — and by Facebook’s count, about 70 percent of us do — you’ll soon start seeing video ads in your News Feed. The company announced today that app developers can use videos in ads that are aimed at driving new app… Please visit Marketing […]

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69 Percent More Brands Participated In Programmatic In First Half Of 2013 [Report]
feeds.marketingland.com

Brands continue to adopt programmatic ad buying, even as the majority of spending is consolidated among a few top advertisers.  The overall number of brands participating in RTB grew by 69 percent between the fourth quarter of 2012 and the second quarter of 2013, according to a new report. The… Please visit Marketing Land for […]

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Hulu Plus iPhone App Adds Support for Google Chromecast
feeds.mashable.com

Hulu Plus has added iOS support for Google’s popular Chromecast device, which plugs into any HDTV to let you watch online videos from your tablet, smartphone or computer, the company announced on its official blog on Monday. Hulu Plus first came to Chromecast on iPad and Android earlier this month. See also: 14 Songs That […]

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Cheetos Uses Google Street View to Toilet Paper Your House
feeds.mashable.com

The Cheetos brand is giving a nod to the great tradition of toilet papering houses on Halloween with an online experience that lets you TP houses using Google Maps and Street View. The Frito-Lay brand worked with Google on the effort, which lets you TP everything from your neighbor’s house to landmarks like the Leaning […]

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Microsoft Fixes High-Profile Windows RT 8.1 Glitch With Update
feeds.mashable.com

Microsoft released an update to address the technical hiccups some users experienced when attempting to update to Windows RT 8.1 last Friday. See also: How Microsoft Could Rebrand Itself [PICS] After users began reporting problems — such as the inability to boot their Surface RT tablets after installing the update — Microsoft pulled the update […]

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Tailored Tweets, Coming to a Country Near You
feeds.mashable.com

Twitter offers a large target for marketers hoping to drive home a specific message — and its accuracy is improving A new tool, offered through Twitter’s API, allows marketers to send targeted tweets to specific geographic locations. For example, a brand could send a tweet to followers in the United States and a separate tweet […]

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