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Nokia Wants to Use Lightning to Charge Your Phone
feeds.mashable.com

Lightning may never strike the same place twice, but your phone doesn’t need to know that. That’s because a group of scientists from the University of Southampton have teamed up with Nokia to explore the possibility of harnessing the energy of a lightning bolt to charge a mobile device. Sound impossible? Well, the scientists have […]

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IBM Focusing on Mobile Marketing
www.mobilemarketingwatch.com

This week, news came to light that the tech giant recenty acquired mobile marketing firm Xtify. Financial terms of the deal weren't disclosed. According to Kevin Bishop, IBM's Vice President for Digital Marketing, the effort will help digital marketers …

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Fiksu Indexes: Mobile App Marketing Costs Hit Record High in August
www.adotas.com

BOSTON, Oct. 1, 2013 – Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform, today published its latest Fiksu Indexes, which indicate the cost to acquire loyal users reached the highest level ever recorded in …

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Chipotle's 'Scarecrow': The Most Successful Mobile Marketing Campaign Ever …
blogs.imediaconnection.com

It's looking like Chipotle has scored big with a new mobile campaign centered on YouTube video and mobile game. As Venture Beat reports, Chipotle and Moonbot Studios produced an animated film and mobile game as part of its overall "Food with Integrity" …

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Two vendors enable push notifications via the mobile web
www.internetretailer.com

Mobile web push notifications allow brands to engage on a one-on-one basis with their customers, says Carin van Vuuren, chief marketing officer at Usablenet. “This power of personalized messaging, including sending shoppers abandoned cart reminders …

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Twitter's IPO filing has marketers jazzed about mobile, international growth
www.mercurynews.com

Perhaps one of the more intriguing nuggets in the filing with the Security and Exchange Commission is that a full 75 percent of Twitter's 200 million active users access the service on a mobile device every month. With the mobile advertising market …

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Citi Slapped With Huge Fine Over Apple Leak
www.mobilemarketingwatch.com

Citi Slapped With Huge Fine Over Apple Leak 300×193 Citi Slapped With Huge Fine Over Apple According to news emerging from the financial world today, Citi has signed a consent order with the Massachusetts Secretary of State. The company has agreed …

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iPhone 5S Fingerprint Hack Can Take Over Owner's Apple Account
feeds.mashable.com

A cat’s paw can be used to unlock the iPhone 5S, but it looks like a picture of your fingerprint can facilitate entry too. German security firm SRL, reported by The Guardian, said an image of a fingerprint can successfully unlock the phone, enabling identity theft SEE ALSO: 8 Great Hidden Features in iOS 7 […]

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