The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers’ shifting their email consumption habits to mobile. The study shows that half of all unique opens happen on mobile devices (which include smartphones and tablets). That puts… Please visit Marketing Land for the full article.
Yesterday, Google announced a new offline conversion tracking feature that will likely change the way lead generation campaigns are tracked, measured and optimized. Companies that run lead generation campaigns on Google AdWords have long been challenged by the fact that optimization signals stopped… Please visit Marketing Land for the full article.
Qualcomm has just announced that its Qualcomm Connected Experiences, Inc., will release a Qualcomm branded smartwatch later this year. Designed to serve as a second display to your smartphone, the Qualcomm Toq ('talk') smartwatch will feature …
Facebooks Parse Pushes New App Development Tools 300×280 Facebooks Parse Pushes New App Development Tools This week, Facebook-owned software development platform Parse introduced an assortment of new products aimed at simplifying the …
Deutsche Telekom AG Inks Strategic Partnership with Path Deutsche Telekom AG Inks Strategic Partnership with Path Deutsche Telekom and social network Path have formed a strategic partnership, according to an announcement touted on Thursday.
iOS, however, leads the way. That's according to the findings of a new study from Quantcast and investment firm Piper Jaffray, which indicate that iOS claims a 65 percent market share. By comparison, Android's share of mobile browsing is just 30 percent.
Yahoo has issued its first transparency report and, not surprisingly, it shows that the U.S. is the source of more governmental requests than any other country. The report covers the first half of 2013, a time when Yahoo says it received almost 43,000 requests from 17 different governments.* The… Please visit Marketing Land for the […]
Walmart is the most-liked brand by Facebook users in the United States, claiming 31 million American fans on the social network — a whopping 94% of the retail giant’s total fan base. Statista‘s chart, below, ranks the 10 most-liked brands by U.S. Facebook users, as well as the percentage of fans that hail from the […]