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Mobile is the 'first screen' for half of 18-34s
www.marketingmagazine.co.uk

The research from Weve, Vodafone, O2 and EE's joint mobile marketing network, found that 46 per cent of 18- to 34-year-olds said mobile was their "first screen". The finding placed mobile ahead of laptops or PCs (chosen by 30.6 per cent) and way ahead …

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How To Take Your Content Marketing Mobile
www.business2community.com

With a sharp rise in mobile retail activity in the past year, and a dramatic increase projected within a couple of years, your mobile content marketing strategy is more important than ever. But then again, how is a mobile content strategy any different …

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Gitex 2013 – Gemalto's New End-User Survey Reveals Strong Potential for …
www.businesswire.com

Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, has published the results of a new survey conducted by IFOP in Dubai that reveals the willingness of respondents to engage with mobile marketing – provided that businesses …

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Strong potential for mobile marketing in the Middle East [Infographic]
arabiangazette.com

Gemalto , the world leader in digital security, has published the results of a new survey conducted by IFOP in Dubai that reveals the willingness of respondents to engage with mobile marketing – provided that businesses respect the 'golden rules' of …

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Live Blogging The Apple iPad Event In San Francisco
feeds.marketingland.com

The event is starting. We begin with a video/TV commercial. Vague design sentiments and concepts being showing with a ballet of dots on the screen. Tim Cook has just come out to applause. He’s discussing how the video just shown reflects “Apple’s values.” He’s saying… Please visit Marketing Land for the full article.

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Now What? When New Competition Suddenly Makes PPC Unprofitable
feeds.marketingland.com

There have always been companies for which paid search didn’t pan out or was cost prohibitive. But, what happens when companies that have been running successful paid search campaigns suddenly find themselves getting crushed by new competition? After looking into cases of advertisers getting… Please visit Marketing Land for the full article.

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Live @ SMX Social Media Marketing: Winning Fans & Boosting Facebook Engagement
feeds.marketingland.com

All marketers now recognize the importance of maintaining a Facebook page for your brand. But are you really getting the most traction and impact for your efforts? Sure, you can follow the rules and best practices of social media – consistently posting content, engaging with fans, but still not… Please visit Marketing Land for the […]

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Watch Apple's iPad Air Event in Full
feeds.mashable.com

If you were not among the select few to receive an invite to Apple’s exclusive event on Tuesday, the company has made the full-length video of the presentation available for viewing on its website Clocking in at roughly one hour and 20 minutes, the presentation featured familiar faces such as Apple CEO Tim Cook, who […]

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