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Facebook is building best-in-class mobile experiences, and after much internal discussion with my co-founder and mentor and YouWeb Incubator founder Peter Relan, our team saw a huge potential in working more closely with Facebook. With that said …
Heineken Toasts Social Media Marketing 300×225 Heineken Toasts Social Media Marketing Brewing behemoth Heineken says its developing a social media strategy that capitalizes on real-time marketing in order to target consumers on mobile devices.
In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the attention deficit game by increasing frequency. But this strategy just doesn’t work anymore. With the increased usage of mobile devices, smart phones and… Please visit Marketing Land for the full article.
A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This… Please visit […]
If there’s any piece of emerging technology that most closely resembles the cyberpunk imaginings of science-fiction writers, it’s Google Glass. The product achieved a notable symbolic milestone this week when the creator of the cyberpunk genre, William Gibson, finally donned the futuristic gadget. Gibson was headlining an event at the New York Public Library when […]
Tap and buy: Come 2017, approximately 25% of online retail transactions in the U.S. will take place on mobile devices, more than double the number that occurred in 2012, according to an eMarketer study published Tuesday. That figure excludes purchase of event tickets and travel services. Between last year and this year alone, mobile commerce […]
Nokia has added a WhatsApp button for instant messaging to its new Asha 210 smartphone — the first phone to do so. The mobile manufacturer announced this week that the low-budget Asha 210 ($72), which supports Wi-Fi and 2G connections, will highlight the messaging service WhatsApp via ample real estate on the hardware itself. (Note: […]