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You Don’t Have To Be Big To Do Social Right!
feeds.marketingland.com

One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come to an end now. Some of the best examples of effective social media marketing that I’ve ever seen come from small businesses. A classic example… Please visit Marketing Land […]

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Seven Do's and Don'ts of Mobile App Marketing [Infographic]
www.marketingprofs.com

The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it. To create such an app, you first need to make sure that your idea is original. For example, the mobile game Angry Birds …

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Mobile advertising draws heavily fr…
www.exchange4media.com

Taking the discussion forward on how the rest of the world uses mobile in marketing, Anindya Datta, Chief Executive Officer, Mobilewalla remarked, “Mobile advertising draws heavily from display techniques. A large amount of display advertising is based …

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Experian Marketing Services reports 50 percent of email opened on mobile …
www.prnewswire.com

NEW YORK, Sept. 5, 2013 /PRNewswire/ — Overall email volume[1] increased 17.9 percent in Q2 2013 versus Q2 2012, according to the Q3 2013 email benchmark report by Experian Marketing Services, a global provider of integrated consumer insight, …

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Call-Through Rate: Key Mobile Ad Performance Metric
marketingland.com

With as many as 60 percent of all mobile local searches leading to consumer action within the day (depending on the category), mobile consumers are ready to connect with businesses. While calls are a de facto consumer response for smartphones (it is …

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Mobile ad market expected to touch Rs 430 crore by 2014
timesofindia.indiatimes.com

According to the mobile advertising spend report by Mobile Marketing Association (MMA) in partnership with media platform, exchange4media, the mobile ad market at present is estimated at Rs 300 crore (about $45 million). It said, "Mobile advertising is …

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Google Stays Quiet On StellaService Ratings Integration Launch, Despite Fall Rumors
feeds.marketingland.com

Back in May, Google announced a partnership agreement with online customer service ratings firm StellaService. The licensing deal is designed to bolster the search giant as the go-to destination for product search. The actual integration has yet to launch, and Google is remaining quiet on any… Please visit Marketing Land for the full article.

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NSA Code-Cracking Puts Google Under Fire
feeds.mashable.com

Disclosures that the U.S. National Security Agency can crack codes protecting the online traffic of the world’s largest Internet companies will inflict more damage than earlier reports of complicity in government spying, according to technology and intelligence specialists. The agency has fulfilled a decades-long quest to break the encryption of email, online purchases, electronic medical […]

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