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SMS is fast-becoming one of the most valuable resources available to farmers …
www.mobilemarketingwatch.com

Launched in Laikipia, the Sokopepe marketing system will help farmers and other producers meet buyers through the mobile platform. “The technology was launched at Sipili in Laikipia county on Friday by Arid Lands Information Network, an NGO, …

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Foursquare for Windows 8 Is a Powerful Discovery Engine
feeds.mashable.com

Foursquare brought the idea of “checking in” on a smartphone to the mainstream. Having conquered mobile, the service that’s synonymous with location-based services is finally spreading to the desktop via a dedicated app for Windows 8. First promised at Microsoft BUILD back in June, the Windows version of Foursquare changes the focus of the experience. […]

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Facebook's Global Mobile Ad Market Share to Triple This Year
feeds.mashable.com

Google claimed more than half of the $16.65 billion global ad market in 2012, but Facebook made some big gains as well, according to a new eMarketer report. The search giant went from a 38.1% share in 2011 to 52.4% in 2012, eMarketer estimates. This year, Google’s share will increase slightly to 53.2%. Meanwhile, Facebook’s […]

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NFC Comes to McDonald's in Singapore
www.mobilemarketingwatch.com

NFC Comes to McDonald's in Singapour 300×260 NFC Comes to McDonald's in Singapore Perhaps it's a sign of things to come for the fast food giant on a global scale. McDonald's is now actively testing near field communications technology at one …

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Understanding The Local-Mobile Marketing Explosion
www.businessinsider.com

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles. But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone …

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Page Speed Matters! Why You Need to Improve Yours Today
feeds.marketingland.com

Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to arrive, she’ll quickly move on to something else more readily accessible. Speed clearly plays an important role in her user experience — much… Please visit Marketing Land for the […]

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Up Close With Gmail Inbox Tabs: What’s Caught As Promotions; What Gets Into Primary
feeds.marketingland.com

Gmail’s new “tabbed” inbox is designed to ensure that your most important email makes it to the main “Primary” tab while lower-priority messages from marketers get diverted into a “Promotions” tab. It generally works as advertised, though in my testing,… Please visit Marketing Land for the full article.

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Video Vote-a-thon: PopShorts Allows Users To Rate & Discover Instagram And Vine Videos
feeds.marketingland.com

With the fragmentation of the video market, it’s become harder to keep tabs on what network people/brands are leveraging. PopShorts is launching today with the purpose of bringing together popular Vine and Instagram videos into one location According to PopShorts themselves this service is… Please visit Marketing Land for the full article.

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