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iPad Air Is Extremely Hard to Repair
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The gadget-disassembling crew from iFixit has gotten its paws on Apple’s new iPad Air, and they have some bad news for do-it-yourself repairmen: it’s very, very hard to open and repair The iPad Air is much thinner and lighter than the 4th-gen iPad, and, like most Apple gadgets, it looks pretty elegant even when opened […]

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Apple's iPad Air Is Available and Other News You Need to Know
feeds.mashable.com

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting storiesApple’s iPad Air is now available for purchase online and in Apple stores worldwide. Google‘s floating data center may not actually be […]

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Facebook Rolls Out Zero Data Charge Access in the Philippines
feeds.mashable.com

Facebook is offering free access to Philippine smartphone users, effective October 31. The launch marks the first time Facebook has granted Asian smartphone users full access to the network without data charges. Subscribers will be able to access and share Facebook content for free through mobile browsers and its designated app for an initial three-month […]

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Warning: Google's First Nexus 5 Ad Will Make You Cry
feeds.mashable.com

Google‘s first ad for the new Nexus 5 smartphone will tug on your heartstrings The ad touts the smartphone’s camera, which can compensate for movement and pick out the best shots from a burst of photos by showing people celebrating and capturing images of wedding days across the globe. At the end, the commercial offers […]

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PayPal: Advertisers Leveraging Geo-Targeting to Drive Purchases
www.mobilemarketingwatch.com

PayPal: Advertisers Leveraging Geo Targeting to Drive Purchases According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets. Not surprisingly, this infusion of cash into retail from mobile …

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Why old-school SMS is still a powerful mobile marketing tool
thenextweb.com

Eric Lazar is VP of Mobile CRM for ePrize, focused on educating brands on how best to capture the mobile user, drive revenue, and build relationships that start on mobile. Prior to his current role, Lazar spent more than 10 years in broadcast …

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3 Paid Search Tips For A Successful Holiday Season
feeds.marketingland.com

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. Here are three tips you might want to consider in order to get the most from the holidays in paid search. 1. Analyze Top Holiday Search Queries &… Please visit […]

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Fun & Games: How To Win Big With In-Game Advertising
feeds.marketingland.com

The popularity of games has not been lost on the advertiser community. From a market opportunity perspective, the number of gamers worldwide is expected to surpass 1.2 billion by the end of this year, according to Newzoo’s 2013 Global Games Market Report. What’s more, the same report… Please visit Marketing Land for the full article.

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