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Jimmy Kimmel Pranks People With 'New' iPhone 5S
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In Jimmy Kimmel‘s latest prank, the late-night talk show host tries to prove that most people can’t tell the difference between the old and the new iPhones “The ‘S’ stands for ‘shut up and give us your money,’” Kimmel said of the iPhone 5S. He approaches unsuspecting people on Hollywood Boulevard and shows them the […]

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Google's Latest Moto X Ad Takes Swipe at New iPhones
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What does Google think of Apple‘s new iPhones? Not much, according to this latest Moto X ad. The TV spot from Droga5 continues its creative concept of portraying competing models as lazy hipsters. In this new ad, a woman returns from the mall with some colorful stickers and a barrette for the hipster to wear […]

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Chipotle's First Mobile Game Asks Players to Fight Food Corporations
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Chipotle released its first mobile game on Thursday along with a companion short film in an effort to promote food sustainability The film and the game center around a scarecrow in a “dystopian world” who wants to break the strong grip of big food corporations and “provide an alternative to the unsustainable processed food from […]

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Pandora Picks Former Microsoft Exec for New CEO
www.mobilemarketingwatch.com

After a CEO search that has spanned much of the year, ex-Microsoft executive Brian McAndrews has been selected by the Internet radio service to lead Pandora. According to details reported by AdWeek, McAndrews brings a 20-year resume to the table with …

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Infographic: The SEO Strategies You Need to Master
www.mobilemarketingwatch.com

Infographic The SEO Strategies You Need to Master 300×197 Infographic: The SEO Strategies You Need Understanding search engine optimization is a perpetual work in progress. But SEO proficiency and prowess remain critical for companies of all shapes …

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Forrester: Recipe for Mobile Marketing Success Includes Big Helpings of Analysis
www.cmswire.com

forrester research, mobile analytics, customer experience It seems obvious that objectives, measurement and analytics are required for any marketing channel, particularly one with as many variables as mobile. But nearly 40 percent of marketers have not …

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Yahoo's Mobile Monthly User Base Tops 350 Million
www.mobilemarketingwatch.com

Yahoos Mobile Monthly User Base Tops 350 Million 300×225 Yahoos Mobile Monthly User Base Tops 350 According to Yahoo CEO Marissa Mayer, Yahoo's active monthly mobile user base now exceeds 350 million. Yahoo even welcomes some 800 million …

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Improved Audience Interaction: Google+ On Air Hangouts Get Slick Q&A Upgrade
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Today Google+ Hangouts On Air relieved some impressive updates that will help fuel interaction and interactivity. The new feature has been dubbed the lengthy “Live Q&A for Hangouts On Air ” moniker and allows the presenter to view and answer questions in a format that allows others… Please visit Marketing Land for the full article.

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