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SMS use falling in US
www.bizreport.com

In terms of data traffic, U.S. mobile networks carried 69% more in 2012 than in the previous year, reported the CTIA in its Year End-2012 Semi-Annual Wireless Industry Survey. Data traffic broke the 1 trillion megabytes milestone in 2012, rising from …

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Mobile marketing earnings at Facebook look good – Mobile Commerce Press
www.mobilecommercepress.com

Facebook reported, this week, that its mobile marketing generated powerful earnings through its smartphone ads throughout the first quarter of this year, producing a meaningful revenue for the company that has been seeing its ups and downs since it …

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How to Muff a Mobile Marketing Campaign, Part 1 – CRM Buyer
www.crmbuyer.com

Mobile marketing is taking off, but there's still plenty of uncertainty about what makes a campaign click with consumers. Some things are beginning to gel, though, particularly in terms of what doesn't work. For starters, you can't just take an …

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How To Organize A Social Media Content Strategy
feeds.marketingland.com

Crafting a content strategy¬†for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and… Please visit Marketing Land for the […]

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Siri and Google Now, Can't We All Just Get Along?
feeds.mashable.com

The rivalry between Apple and Google continues. The latest skirmish between the tech behemoths may sound familiar If you ever had a sibling rivalry or competitiveness with a frenemy, you can probably relate to this Sunday Comic from our friends Nitrozac and Snaggy at The Joy of Tech. Google Now and Siri square off to […]

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Is This Article Earned Media? Depends Where You Got it From
feeds.mashable.com

If you pay to have something distributed, then it’s paid media. But if someone else distributes it for you, then it’s earned media. That’s the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process […]

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'Angry Birds' Is a Tough Obsession to Shake
feeds.mashable.com

When an Angry Birds craving hits, it’s hard to quiet. Something about slingshotting wingless birds at evil piggies creates an unshakeable obsession in mobile gamers SEE ALSO: More Sunday Comics This Sunday Comic by Maria Scrivan illustrates the results of that fowl fixation. Just imagine the swine-chiatrist bills. Comic written and illustrated by Maria Scrivan. […]

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Geolocation based mobile marketing tech unveiled by Mood Media
www.mobilecommercepress.com

Geolocation Mobile Marketing This newly launched tech provides a capability for recognizing when customers have entered a store. Mobile marketing technology provider, Mood Media, has just announced the launch of its Mood Presence technology that …

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