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Tapjoy Confirms Shake Up at Mobile Ad Network
www.mobilemarketingwatch.com

Tapjoy Confirms Shake Up at Mobile Ad Network 300×166 Tapjoy Confirms Shake Up at Mobile Ad Tapjoy may be one of the fastest growing mobile ad networks in the word today, but the company is still enduring what appears to be some growing pains.

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Mobile Advertising About to Get an Earful from Apple
www.mobilemarketingwatch.com

Mobile Advertising About to Get an Earful from Apple Mobile Advertising About to Get an Earful As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly redirecting its advertising …

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MMW Exclusive: Mobile Expert Shares WWDC, Tech Predictions
www.mobilemarketingwatch.com

Mobile Expert Shares WWDC Tech Predictions with MMW 300×183 MMW Exclusive: Mobile Expert Shares WWDC On Tuesday, mobile expert Krishna Subramanian connected with MMW to discuss expectations and predictions for the upcoming Apple …

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Small business gets boost from mobile marketing
www.usatoday.com

But in recent months, her marketing attention increasingly has turned to mobile to engage social media-savvy customers who are ready to spread the word. Her Facebook, Twitter, Instagram, Pinterest, Tumblr and Snapette (a local fashion shopping app) …

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5 Keys To Improve The Marketing & Finance Relationship
feeds.marketingland.com

Kim Kardashian and Kris Humphries were a disaster from the start – a failed marriage that never had a chance. He, a naive, budding basketball player who followed his heart more than his mind and fell in love with Kim. She, a for-no-good-reason celeb trying to make a quick buck and keep herself in… Please […]

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Salesforce to Buy ExactTarget for $2.5 Billion
feeds.mashable.com

Salesforce is about to make its biggest acquisition to date. The enterprise cloud computing company announced Tuesday that it will buy ExactTarget, a marketing software company, for $2.5 billion. The deal has been unanimously approved by the boards of both companies and is expected to close by the end of July. “By combining ExactTarget’s leading […]

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Infographic: SMS Marketing Forecast
www.mobilemarketingwatch.com

Infographic SMS Marketing Forecast 300×300 Infographic: SMS Marketing Forecast Infonetics forecasts the mobile services market will grow to $976 billion by 2016, led by mobile broadband. According to the information presented in a new infographic …

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Amazon Ad Revenue Jumps 45 Percent, Tops $600 Million [Report]
feeds.marketingland.com

The world’s largest online seller generated nearly $610 million in ad revenues last year according to a new report from eMarketer. The e-commerce giant is making a play for more digital ad business with substantial efforts to build out its in-house ad tech capabilities and expand its… Please visit Marketing Land for the full article.

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