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Many Mobile Marketers Are Still Dropping The Ball
www.mobilemarketingwatch.com

Many Mobile Marketers Are Still Dropping The Ball 300×225 Many Mobile Marketers Are Still Dropping The That which makes a mobile marketing campaign effective is also what makes marketing campaigns of all varieties effective: relevancy. But, regrettably …

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Twitter Voted #1 Top Tech Employer & Ranks 2nd On List Of 50 Best Places To Work
feeds.marketingland.com

Glassdoor has released its list of the 50 Best Places to Work, along with a list of the Top Tech Companies to Work for in 2014. According to the announcement, Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the […]

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How To Use Brand Ambassadors To Drive Social Media Success
feeds.marketingland.com

Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be critical to your business in 2014. Increasingly, marketers are tasked with launching ever more interactive (and expensive) social media campaigns —… Please visit Marketing Land for the full article.

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Survey: Majority Use Smartphones In Stores, Not For E-Commerce
feeds.marketingland.com

New research from Search Engine Land and SurveyMonkey reflects that smartphones are heavily used by consumers for shopping research in stores but there’s limited buying on the devices. This echoes a body of other findings in the market from a range of sources. Though the precise percentages… Please visit Marketing Land for the full article.

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FWD Powershot Device Measures Your Hockey Performance
feeds.mashable.com

A talking basketball helps hoopers fine-tune their skills. A student’s invention could revolutionize the way head injuries in football are diagnosed and prevented. But with all these modern technological aides for jocks, what about hockey players? Enter the FWD Powershot, a 7-inch device that inserts into your hockey stick, then communicates with an accompanying app […]

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Sponsored post: Turning big data into bigger and better mobile marketing
gigaom.com

The wealth of insights traveling across mobile networks represents the key to mobile marketing success. As operators become more sophisticated at unlocking insights, they stand to take a central role in the advertising value chain by offering services …

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Auto-Generated Vs. Pro-Designed Display Ads: How Much Does Creative Matter?
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Can auto-generated, template based display ads perform as well as professionally designed ads? That’s the basis of  a new test by Dispop, a self-serve display platform that enables advertisers to crowdsource display ad creative from graphic designers. The company wanted to see how an ad… Please visit Marketing Land for the full article.

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What Does The Fox Say? With 276 Million Views, “The Fox” Wins Top Trending Video On YouTube For 2013
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YouTube announced its top ten trending videos for the year, with the official music video for “The Fox (What Does the Fox Say?)” by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13. Two ads also made YouTube’s top ten… Please visit Marketing Land for […]

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