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NY Times Loses Star Tech Writer Pogue To Yahoo
feeds.marketingland.com

Yahoo has apparently lured star tech journalist David Pogue away from the NY Times. Yahoo CEO Marissa Mayer posted the news on Tumblr this morning: I am thrilled to announce that award-winning columnist, best-selling author, and TV host David Pogue will be joining Yahoo. David will lead a major… Please visit Marketing Land for the full […]

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The New Imperative — Audience-Centric Content
feeds.marketingland.com

Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience? Content marketing taps into the innate human desires to be informed, educated and… Please visit Marketing Land […]

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5 Startup Copywriting Tips to Entice Customers
feeds.mashable.com

When you’re running a startup, it’s easy to get bogged down working on your product. Adding a killer feature, managing customer support — it all requires a lot of attention. But if you don’t give your marketing site the love it needs, your startup will never gain traction with customers and grow to the next […]

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Mind-Blowing Mobile Ad Engagement Rates
www.websitemagazine.com

Mobile ad formats have as much to do with engagement rates as the content itself, but knowing which one to choose – or integrating the right ones – can be time consuming. Today, mobile ad network InMobi announced two new mobile ad formats…(read more)

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Maybe You Don't Need Full-blown Mobile Marketing After All
www.business2community.com

With everything that's been written and said about mobile marketing, here's something they don't tell you often: Not all marketers need a full-blown mobile marketing strategy. In fact, in a lot of situations, that's the wrong way to approach mobile …

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Why CEOs Need To “Get” Social Media
feeds.marketingland.com

Mark my words: If it isn’t already, social media is going to be like email for all tech users: indispensable. It is no longer acceptable for CEOs to cast social media aside because they either don’t understand it or don’t want to mess with it. Just like the doubters that thought… Please visit Marketing Land […]

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Indoor Location Companies Announce Consumer Privacy Rules
feeds.marketingland.com

Most major US retailers are employing or testing some form of location-based, indoor analytics. Using WiFi and in some cases other technologies, such as closed-circuit cameras or bluetooth beacons, retailers can now tell when and where shoppers went in their stores. There’s a ton of valuable… Please visit Marketing Land for the full article.

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Report: Google Buys France's FlexyCore for $23 Million
feeds.mashable.com

Google has purchased FlexyCore, a French company that develops software solutions for mobile phones, according to a report. L’Expansion, a French news site, reports that Google paid about $23 million for the 5-year-old company. The report quotes a Google France rep saying, “We acquired this business now well integrated into our teams. It works to […]

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