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Sharethrough Mobile Platform Launches To Power Native Advertising On Mobile Devices
feeds.marketingland.com

Today native advertising company, Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote branded content through native ads across mobile devices. Sharethrough uses proprietary technology called Real Time Templating (RTT) that enables the platform to… Please visit Marketing Land for the full article.

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Study Finds Only 35% Of Google Products Have Closed Throughout Google’s History
feeds.marketingland.com

Google’s prompt closing of Google Reader earlier this year led many users to wonder what products will end up on the chopping block next. Thanks to a study conducted by www.gwern.net predicting Google shut-downs, Ars Technica reports that of all Google products offered over the years, only 35… Please visit Marketing Land for the full […]

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What Is Facebook EdgeRank and Why Does It Matter?
feeds.mashable.com

The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don’t attract consumers — far from it. Virtually every fan of […]

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Local Search is Critical to Mobile Advertising Strategies
www.mobilemarketingwatch.com

Local Search is Critical to Mobile Advertising Strategies 300×177 Local Search is Critical to Mobile Advertising Over the weekend, mobile advertisers were given plenty to think about thanks to the release of a new study pointing to the surge in mobile …

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SNL Skewers Google Glass (Video)
www.mobilemarketingwatch.com

Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile …

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mHealth: Here's What's Happening Today
www.mobilemarketingwatch.com

An Illinois-based company called I'm In Marketer is entering the mobile health app market to “redefine and improve” the relationship between doctor and patient. Want to get the latest mHealthWatch news and insight delivered straight to your inbox? If …

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Ultimate Poker Raises The Stakes in Online Gambling
www.mobilemarketingwatch.com

Ultimate Poker's website, however, can only accept wagers from gamblers playing on computers or mobile devices inside of Nevada's borders. The initial success of Ultimate Poker is not only a healthy sign for the company and its industry, but also for …

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YFind Introduces Groundbreaking Shopper Analytics Dashboard
www.mobilemarketingwatch.com

All told, this innovation comes at a great time for the industry. ABI Research finds that the market for indoor positioning, real-time location analytics and SoLoMo (social-local-mobile applications) in location-based marketing has been growing rapidly …

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