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Adobe Target expands for digital marketers, mobile advertizing
www.zdnet.com

Adobe says the update will make it easier for marketers to achieve their digital marketing and revenue goals, and content can now be changed with a "few, simple clicks" — a key factor for advertizers who want to keep up with different trends or launch …

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Microsoft Surface Promotion Offers iPad Owners a Trade-In Deal
feeds.mashable.com

The recent history of mobile computing has shown that once a couple of platforms establish a firm foothold, namely Apple’s iOS and Android, it’s pretty hard for a new player to break into the race But that hasn’t stopped Microsoft from trying a number of interesting approaches to get attention for its Windows 8-powered Surface […]

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Twitter Accelerates Experimentation and Mobile Advertising; Plans for IPO
www.marketingpilgrim.com

Mad_scientist.svg Twitter made a couple of interesting announcements this week that hint at strategic growth in a couple of areas. First, they bought mobile-focused advertising exchange MoPub. This company has a mobile app that allows publishers to …

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iPhone 5C Gets Colorful Reactions and Other Top Comments
feeds.mashable.com

Apple announced two new iPhones on Tuesday: the affordable and colorful iPhone 5C and the next-generation iPhone 5S. Despite the innovative new features of the 5S, it was the 5C that had everyone talking The new smartphone is made out of plastic, and comes in five different colors: white, pink, yellow, blue and green. Apple’s […]

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60% of businesses are integrating mobile into wider marketing activities: report
econsultancy.com

Six out of 10 businesses have a strategy for integrating mobile into their broader marketing campaigns, according to a new report into cross-channel marketing. While this obviously means that 40% of businesses still haven't come up with a coherent …

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Apple Puts Developers on iOS 7 Alert
www.mobilemarketingwatch.com

Apple Puts Developers on iOS 7 Alert 300×294 Apple Puts Developers on iOS 7 Alert On Tuesday, amidst a flurry of new product headlines out of Cupertino, Apple seeded the iOS 7 golden master to developers for testing. This is the final developer-only …

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Tips for Developing Effective Mobile Websites
www.accountingweb.com

There are now BlackBerries, iPhones, and iPads and numerous other smartphones, tablets, and mobile devices that allow users to access information while "on the go." So the challenge for marketers has become not only how to produce interesting and …

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November 8: Mobile Marketing
www.marketingprofs.com

Worldwide, business professionals and consumers are increasingly mobile first. Guaranteed, mobile marketing is more important than ever. No matter how much you want to ignore it, you can't—it's ubiquitous. It's time to jump in headfirst, to take your …

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