One time I was in a job interview, describing my talents at length, and said, “I really enjoy the ideation phase.” The company’s CEO, sitting across the table from me at Starbucks, cringed and said, “I hate that word.” We didn’t work together after that, and while I hope he remembers me as a person […]
Vinay Chinni’s business would appear to have a natural advantage when it comes to social media. Ever since Pinterest began gathering steam in 2011, photographs became even more prominent on Facebook. Given his profession, Chinni had a seemingly endless supply of material with which to cultivate a Facebook fan base. Yet VC Photography has just […]
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Infographic How to Make Mobile Marketing More Personal 300×243 Infographic: How to Make Mobile Marketing According to the findings of a new report from Econsultancy, the overwhelming majority of marketers are falling short of delivering a highly …
After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users. Comparing conversion rates,… Please visit Marketing Land for the full article.
Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or recommended) to share your own content 100 percent of the time. As a result, having a content curation and/or aggregation plan might be something to consider as a part… Please visit Marketing Land for the […]
The online battle for TV ad dollars continues to heat up. Yahoo, AOL, YouTube among others, and now Facebook are all aiming their sites on the burgeoning online video ad market and a share of TV’s outsized ad budgets. As first reported in December, Facebook has been shopping new video ad… Please visit Marketing Land for the […]
Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd’s co-sponsored “Mobile Path to Purchase” report (with Telmetrics),… Please visit Marketing Land for the full article.