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Keynote Conversation: Peter Stringer, Senior Director Of Digital Media, Boston Celtics
feeds.marketingland.com

Hello from Las Vegas. We’re here at Marketing Land’s SMX Social Media Marketing conference where Peter Stringer, senior director of digital media for the┬áBoston Celtics, is having a keynote conversation with Marketing Land editor-in-chief Matt McGee about how the team uses social media… Please visit Marketing Land for the full article.

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Verizon Transforms Retail Stores Into Rec Rooms for Tech Geeks
feeds.mashable.com

Few people look forward to their visits to retail stores run by their wireless carrier. Every two years, they stop in to get a discounted phone in exchange for a contract, and unless the screen cracks a year in, that’s about it. The stores generally don’t encourage hanging out; most don’t offer seating unless you’re […]

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Microsoft Launches Anti-Google Merchandise Line 'Scroogled'
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If you’re team Microsoft — or just anti-Google in general — you now have your pickings of “Scroogled” gear, a term coined by the Redmond, Calif.-based software company. The products, which range from hats to T-shirts to mugs, poke fun of Google collecting personal data about its users. The items come just in time for […]

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Go Hard in the Paint on Zombies in New 'WakaVille' Mobile Game
feeds.mashable.com

If there’s one thing the world knows about rapper Waka Flocka Flame, it’s that the man goes hard in the mothaf****ng paint Waka’s ethos, also evidenced in his hit song of same title, is palpable in his newly released mobile game, WakaVille. In it, your dreadlocked avatar’s mission is to kill hordes of zombies, leaving […]

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70% of Snapchat Users Are Women, Report Says
feeds.mashable.com

Snapchat CEO Evan Spiegel said on Wednesday that 70% of the photo-sharing app’s users are female, according to a new report. Spiegel shared the breakdown, along with a few other metrics, at a closed-door conference hosted by Goldman Sachs in Las Vegas See also: 10 Must-Follow Instagram Accounts for Stylish Women Snapchat did not share […]

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11 Top iPad Apps with Unimpressive Ratings
www.websitemagazine.com

The value placed on consumer reviews is at an all-time high – not only in the e-commerce space, but for the mobile app industry too. Good reviews get downloads, or at least that seems to be the consensus. Thus, enterprises spend a lot of time and…(read more)

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Mars eyes mobile shift in Government-backed scheme
www.marketingweek.co.uk

FMCG giant Mars is tasking start-up firms to help it measure the impact of mobile advertising on chocolate sales, one of a host of organisations seeking to hone their digital marketing as part of a Government-backed competition aimed at encouraging …

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comScore: Mobile Hasn't Murdered Desktop Shopping Yet
www.mobilemarketingwatch.com

Webcasts · White Papers · comScore: Mobile Hasn't Murdered Desktop Shopping Yet · Tweet. November 20, 2013 — By ChristaH. comScore Mobile Hasnt Murdered Desktop Shopping Yet 300×199 comScore: Mobile Hasnt Murdered Desktop Shopping Yet …

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