Microsoft is taking its Scroogled campaign launched last November in a new direction: merchandise. Now, consumers can purchase “Don’t Get Scroogled” products from the Microsoft Store with “Keep Calm While We Steal Your Data” and other messages. Scroogled Products An… Please visit Marketing Land for the full article.
After analyzing ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad CTR when compared to Ask.com, Bing and Yahoo. Chitika used a sample of tens of millions of online ad impressions between October 1 and October 10… Please visit Marketing […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs After analyzing ad click and traffic trends over the course of… Please visit Marketing Land for the full […]
Since taking over as the CEO of Yahoo nearly 18 months ago, Marissa Mayer has pushed many of the right buttons Company stock more than doubled. The company has five times as many mobile employees as when she first started. In July, Yahoo registered more web traffic in the U.S. than Google for the first […]
Zappos: 1, Kanye: 0 The Las Vegas-based online shoe and clothing store has proven it can take some, um, guff from one of the world’s biggest music stars. Kanye West — no stranger to bizarre, provocative comments — took aim at Zappos CEO Tony Hsieh during a podcast interview with author Bret Easton Ellis this […]
Just in time for the holiday shopping season, Google’s payments solution known as Google Wallet will let people use debit cards connected to their accounts. It can be used like any normal debit card by withdrawing money from an ATM or purchasing items from a brick and mortar store To access the card’s balance at […]
David: Before brands jump onto the mobile ad bandwagon, the experience on each mobile device needs to be addressed. This is something that a lot of brands are reversing and, as a result, they're spending their marketing dollars in the wrong place.
All of us marketers rejoiced when post scheduling was announced over a year and a half ago. The interface however was very clunky, taking 12 steps for a page to actually schedule a post. Today Facebook has announced a more streamlined product that now only requires 4 steps (and looks a heck of a… Please […]