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Programmatic Storytelling: How Programmatic Is Evolving Traditional Branding
feeds.marketingland.com

Programmatic doesn’t necessarily have to mean direct response. Contributor Dax Hamman explores some trends making this tactic suitable for branding campaigns, as well. The post Programmatic Storytelling: How Programmatic Is Evolving Traditional Branding appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Kettering marketing company acquires local affiliate
www.daytondailynews.com

Kettering-based Proforma CNR Marketing has acquired a local Proforma affiliate and hired a new vice president, company officials announced Tuesday. Proforma CNR Marketing, a family-owned marketing and branding company at 3149 Far Hills Ave. in …

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Local Marketing and the Google Pigeon Update
smallbiztrends.com

Recently, Google made a change to the algorithm to help improve the accuracy and relevancy of local results. To be clear, the algorithm was coined “Google Pigeon” by Search Engine Land and not Google, but the change happened nonetheless.

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Pikato Launches Retail Mobile Marketing Solution; Sears, Kmart Already On Board
www.adotas.com

TAMPA, January 16, 2014 (ADOTAS) – Pikato today launched its retail mobile marketing solution that personalizes the customer shopping experience to significantly increase consumer engagement and deliver measureable results.Pikato allows its …

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Twitter Courting TV Networks To “Amplify” Revenues
feeds.marketingland.com

Twitter executives are in New York this week (“Ad Week”) pitching TV networks on its ad products, especially its second screen ad program “Amplify.” According to the Wall Street Journal, Twitter is positioning Amplify as part of a bundled TV ad sale: With Amplify, networks… Please visit Marketing Land for the full article.

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The 1 Marketing Tactic That Can Grow Your Business in 2018
www.inc.com

As you puttogether your marketing plan for 2018, don’t forget about this one tactic that can have a significant impact on the growth of your business.

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Are You Ready For Video In Email?
feeds.marketingland.com

In a previous post, I wrote about many of the scarier myths that are floating around about video in email and gave a few reasons why now might be the right time to put aside those fears and give it a try. In the intervening months, whether at conferences, meetings or just industry meet ups, […]

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Online retailers can ask ‘Do you want video with that?’
www.internetretailer.com

E-commerce retailers aim for holiday boost with a secure, personalized add-on to gift buys.

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