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Umano App Reads the News To You With Help From Voice Actors
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The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: SoThree One-Liner Pitch: SoThree’s first app, Umano, reads articles aloud so you can catch up on the news while driving or working out at the gym. […]

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Google Opens “The Google Shop,” After Years Of Flirting With Stores, Takes The Retail Plunge
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A more ambitious Google retail strategy may be in the works. In the past, Google has opened isolated holiday “pop-up stores” and today has branded areas within existing retail stores (e.g., Best Buy). But “The Google Shop” could be the beginning of a more sustained and… Please visit Marketing Land for the full article.

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Big Data Makes For Better Outbound Marketing
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Don’t let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times. Please visit Marketing Land for the full article.

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Social’s role in SMAC (Social, Mobile, Analytics, Cloud)
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It’s more than just a catchy acronym. Columist Andy Lombard delves into the components of SMAC and explains why social media is the glue that holds it all together. Please visit Marketing Land for the full article.

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The Artist's Touch: Library exhibits local artist's oils
www.newsherald.com

“His work is very detailed, and I am amazed that he is a self-taught artist,” said Regina Burgess, Community Relations & Marketing coordinator with the Northwest Regional Library System. “His paintings invite the viewer into the scene to learn more …

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The 7 Deadly Sins of Social Media Marketing
www.inc.com

Avoid these common mistakes that hurt the effectiveness of social media campaigns.

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Brattleboro Reformer, three other properties sold to local investors
www.reformer.com

"It sounds like it's going to more locally operated, which I think is wonderful." She said she thought more local input, coverage and management was "a great thing." Lynn Barrett, president of local marketing group Primetime Concepts Inc., said this …

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US Presidential election data: searcher intent vs. demographic polling
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Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Please visit Marketing Land for the full article.

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