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And Now This: A Response To John Oliver’s Views On Real-Time Marketing
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Contributor Chris Kerns argues it’s easy to poke fun at obvious brand mistakes on Twitter, but that doesn’t mean newsjacking isn’t effective marketing. The post And Now This: A Response To John Oliver’s Views On Real-Time Marketing appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Tumblr tests mobile ads
www.internetretailer.com

Consumers using the microblogging platform’s apps will see ads interspersed with blogs.

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Marketing Day: Ace Metrix Ranking, Clearstream Study & Beer Brands
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Marketing Analytics Practice Is Evolving: How Can You Adapt? As the saying goes, the only thing that is constant is change. But in digital… Please visit Marketing Land for the […]

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Yahoo Buys Social Browser Maker Rockmelt
feeds.mashable.com

Yahoo’s epic acquisition binge continued on Friday with the purchase of social browser maker Rockmelt. Rockmelt announced the move on its blog: “Yahoo and Rockmelt share a common goal: To help people discover the best content from around the web.” See also: The 20 Startups Marissa Mayer Has Acquired at Yahoo AllThingsD reports that Yahoo […]

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Twitter Hashtag Campaign Comes To The Aid Of Refrigerator Starers
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We’ve all been there. Standing in front of our refrigerator, staring inside hoping something delicious will magically manifest itself. It’s very frustrating, but there is a solution. No, it’s not the replicator on the Enterprise; it’s ReciTweet from Hellmann’s. Working… Please visit Marketing Land for the full article.

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New in Business
www.heraldpalladium.com

The awards are given to the top local wedding vendors in more than 20 service categories, from wedding venues to wedding florists, based on their professional achievements from the previous year. While many industry award winners are selected by the …

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NAB Advises on Smart Merchant Account Selection
www.mobilemarketingwatch.com

NAB Talks Savvy Merchant Account Selection 300×168 NAB Advises on Smart Merchant Account Selection From retail and restaurants, to hotels and mobile, North American Bancard understands diverse credit card processing needs and has 230,000 …

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Bellingham's Faithlife introduces new product for scholarly research
www.bellinghamherald.com

BELLINGHAM — A local company known for its Bible research software is stepping into a secular field that could lead to further expansion. Faithlife, formerly known as Logos Bible Software, recently created a new division and launched a computer …

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