Most Recent

Oracle Day 2013 Taipei Demonstrates B2B Mobile Marketing
www.digitimes.com

Mobile related technologies were ranked top one and two of the ten strategic technologies in 2014 by Gartner. From application perspective, more and more B2B companies are leveraging mobile technologies to interact with their customers to extend brand …

10
Like
Save
Facebook Tweaks News Feed for More 'High Quality' Content
feeds.mashable.com

Facebook updated its News Feed algorithm yet again, this time with the hope of presenting users with more “high quality content” like news articles and current events The updated algorithm means that users can expect more news and story links to appear in News Feeds, especially on mobile, wrote Varun Kacholia, an engineering manager, and […]

3
Like
Save
How 3 Startups Use Data to Improve Ecommerce Sales
feeds.mashable.com

Marketers pay attention to many metrics, from traffic and bounce rate to referrals and user profiles, but perhaps none is more important than conversion — you can keep the lights on if you’re not bringing in revenue. But conversion metrics aren’t just about how many people clicked “purchase.” There’s data within conversions that can help […]

10
Like
Save
Thanksgiving/Black Friday paid search data suggests mobile revolution
www.bizreport.com

According to Kenshoo's recently released paid search data, mobile devices accounted for a much more significant share of spend, clicks and revenue this year than last. In November, 2012, through to Cyber Monday, 2012, marketers spent 79.5% of their …

4
Like
Save
Mobile phone companies fined €33000 over marketing
www.irishtimes.com

Three mobile phone companies have been fined a total of €33,000 for making unsolicited marketing contact with customers by email, text and phone. Meteor, Eircom, Vodafone and 02 were all before the Dublin District Court in prosecutions taken by the …

7
Like
Save
Facebook Updates News Feed With Related Articles & Story Bumping Influenced By Comments
feeds.marketingland.com

Facebook has announced that it has made two key changes to how its News Feed displays news content. Now, clicking on an article may reveal up to three related articles. Also, new comments on a story you’ve previously seen may “bump” that story back up in your feed. Facebook also… Please visit Marketing Land for […]

2
Like
Save
Marketing Day: December 2, 2013
feeds.marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Updates News Feed With Related Articles & Story Bumping Influenced By Comments Facebook has announced that it has made two key… Please visit Marketing Land for the full article.

5
Like
Save
Want to Fight Off Content Pirates? Stream Your Show for Free
feeds.mashable.com

The question of how to deal with the piracy of music, movies and other forms of online content isn’t likely to be solved soon. But a chapter in a soon-to-be-published book on the digital economy by the National Bureau of Economic Research makes a compelling case for media companies speeding up efforts to get as […]

10
Like
Save