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Mobile Marketing: QR Codes and Next Year's Marketing Plan
www.business2community.com

Earlier this year, I wrote a post about QR Code Marketing, and I set a challenge to my marketing clients. “Get creative with QR Code Marketing—Don't let your scanned code lead to a static flyer or just back to your standard web site”. As the year …

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2013: RTB and What we Can Expect in 2014
mobilemarketingmagazine.com

In every major advertising market RTB growth forecasts are being revised upward almost every quarter, and by 2017 IDC predicts that it will account 26 per cent of global online and mobile advertising spend. RTB is leading a wave of innovation around …

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Why SMBs need to improve mobile strategy in 2014
www.bizreport.com

If you are buying on a mobile device with a small screen, chat might not be appropriate – but click to call could be great in terms of getting you over that purchasing barrier," said Kirsten Knipp, VP of Product Marketing and Brand at Bigcommerce …

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IMRG Predicts £100m of Mobile Sales on Christmas Day
mobilemarketingmagazine.com

According to the IMRG's benchmarking data, mobile now accounts for an average 38 per cent of total visits to retail sites – but on these two days, the channel's share of sales will be closer to 27 per cent. “Mobile device usage really is changing the …

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Twitter Removes Block On Pro-Phil Robertson Petition, Says Mistakenly Flagged As Spam
feeds.marketingland.com

Those who wanted to share a petition calling on A&E to immediately restore Duck Dynasty star Phil Robertson to his show found Twitter was blocking sharing the URL to the petition site as spam. Twitter has resolved the problem, saying it was due to an error with a third-party service it uses to… Please visit […]

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South Korea's Top Messaging App Expects $200 Million in Revenue This Year
feeds.mashable.com

In South Korea, there’s no escaping KakaoTalk. The country has a smartphone penetration rate of 73%, according to research firm EMarketer, and of those people, 93% use the mobile messaging app Kakao, Nielsen said. Kakao expects its app will generate about $200 million in revenue this year, according to the company’s forecasts. That’s compared with […]

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Gyft Now Lets You Buy Victoria's Secret Lingerie With Bitcoins
feeds.mashable.com

The list of things you can buy with cryptocurrency Bitcoin has just gotten a little longer — and sexier. Digital gift card platform Gyft which accepts bitcoins for gift card purchases now lets you buy Victoria’s Secret lingerie This is a welcome win for Bitcoin, which has been pummeled by news of China’s bank and […]

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comScore Launching Cross-Media Digital Campaign Ratings
www.mobilemarketingwatch.com

comScore Launching Cross Media Digital Campaign Ratings 300×196 comScore Launching Cross Media Digital Campaign Ratings If it isn't cross-platform, it isn't cool… or effective. That's the lesson many digital marketers learned this year. And, to their …

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