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GSMI's Mobile Marketing Strategies Summit (MMSS) Returns to Boston This …
www.watchlistnews.com

Global Strategic Management Institute (GSMI) is excited to announce that the Mobile Marketing Strategies Summit (MMSS), now in its sixth installment, will be coming back to Boston, MA on October 2-3, 2013. After five successful conferences across the U …

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ZTE Telecom finalizes smartphone strategies for Indian mobile market
www.telecomlead.com

Telecom Lead Asia: ZTE Telecom has finalized its smartphone strategies for Indian mobile phone market. ZTE smartphone products will be available in five major states including Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh by the end of …

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Apple May Introduce Sapphire Crystal Touch Home Button for iPhone 5S
www.mobilemarketingwatch.com

Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile …

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Mobile Marketing Spend Hits $6.7B In 2012, Forecasts Soar
www.mediapost.com

Mobile-Devices The mobile marketing ecosystem generated $139 billion in additional sales within the U.S. economy last year, with that figure expected to grow 52% annually to $400 billion by 2015. The vast majority of mobile's sales impact — at least …

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GAN’s Closing May Push Retailers Toward Better Affilliate Advertising Results
feeds.marketingland.com

With the announcement of Google Affiliate Network closing its doors in July, many retailers are being forced to find new alternatives for their affiliate advertising programs during the coming weeks. While such a major task may not be at the top of any marketers favorite things-to-do list, the move… Please visit Marketing Land for the […]

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Managing The Migration To A New Affiliate Network
feeds.marketingland.com

The topic of affiliate network migration is at the top of the agenda for a lot of advertisers these days. Whether a transition is driven by the urgency around the closing of the Google Affiliate Network, or you’ve bandied about the idea of switching networks for some time, moving to a new… Please visit Marketing […]

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Will Tumblr Be Yahoo’s Big-Splash Acquisition?
feeds.marketingland.com

Yahoo is trying to buy social blogging platform Tumblr for $1 billion (or more). That would represent about a third of the company’s existing cash — though it stands to make more cash from its remaining Alibaba stake. It’s a big bet and the type of high-impact acquisition that… Please visit Marketing Land for the […]

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Is Gamification Just a Fad?
feeds.mashable.com

A term called gamification has taken UX by storm over the past few years, a trend likely spurred by Foursquare’s success with badges. Whether they understand it or not, app designers desire to create a gamified experience, a supposedly sure route to the elusive engagement that makes free apps valuable. Even in the news business […]

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