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'Un-carrier' T-Mobile Finds Its Marketing Mojo
www.newsfactor.com

While T-Mobile has gone through several CEOs and management teams and still not captured the imagination of consumers, that may be changing. T-Mobile has just announced an impressive quarter, with other strategic changes underway. Can the …

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Mobile Tech: Reaching Consumers Where They Are
www.businessnewsdaily.com

With its mobile marketing features, merchants can reach consumers when they're searching for what they want by sending special offers encouraging a visit to the merchant's stores or restaurants. It's a win-win. The Bottom Line. While businesses may not …

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ComScore Reports Retail E-Commerce Sales Reached $49.8 Billion In 2Q
feeds.marketingland.com

According to comScore’s estimates for Q2 2013, last quarter saw a 16 percent year-over-year growth in desktop-based retail e-commerce sales with $49.8 billion in spending. The earnings mark 15 consecutive quarters of positive year-over-year growth and eleven consecutive quarters of… Please visit Marketing Land for the full article.

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You are here: Home » News » Mobile Services Worth $32.4bn in Five Years …
mobilemarketingmagazine.com

Click to view in fullThe services that support the mobile market, including engagement, development and management will grow by 479 per cent from 2013 to 2018, demanding a huge need for new skills, argues Forrester. Mobile engagement services like …

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Groupon Says It's Mostly a Mobile Company Now
www.mobilemarketingwatch.com

This week, Groupon reported better-than-expected second-quarter sales and has mobile to thank for much of that success. According to Groupon, almost half of the company's North American transactions are now driven by mobile devices, which is up from …

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When It Comes To Social Media Sharing, Mobile Rules
feeds.marketingland.com

Every person on the planet has a mobile phone — or at least it seems that way. Therefore, it should not be a big surprise that when it comes to social media sharing of content, more people do so via their mobile devices than their computers, according to a recent study done by ShareThis. The… […]

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On YouTube, Funny Ads That Would Never Air On TV About Touchy Subjects
feeds.marketingland.com

With a few exceptions, outside of the Super Bowl, most TV ads I see don’t take risks. That’s understandable. Targeting a mass audience, advertisers largely choose to play it safe. But YouTube is a playground where taking risks may draw in an audience. Ads become content, even ads about… Please visit Marketing Land for the […]

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New Google Glass User Survey Suggests YouTube App Is Coming Soon
feeds.marketingland.com

The latest survey being sent to select Google Glass owners suggests that an official YouTube app may be coming soon. If so, it would join other official Google apps for Glass including Google+, Gmail and Google Now. I’m one of the Glass Explorers that’s received this latest survey… Please visit Marketing Land for the full […]

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