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A New Study Finds Movie Industry Mobile Marketing Is In The Early Stages For …
www.prnewswire.com

Holidays and opening weekends stand out as opportunities to better market and reach Hispanics via their mobile phones. 73% of Hispanics reported going to a movie theater over a holiday and 58% on movie opening weekends. "We are honored to have …

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Microsoft Ventures Stretches Its Neck Out for SkyGiraffe
www.mobilemarketingwatch.com

Microsoft Ventures Stretches Its Neck Out for SkyGiraffe 300×223 Microsoft Ventures Stretches Its Neck Out for SkyGiraffe, a new venture that provides a platform to extend on-premise enterprise systems directly to mobile devices, is getting some …

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The Biggest Thing Brands Get Wrong About Location-Based Marketing
adage.com

Location-based marketing is a huge opportunity for brands looking to reach customers via mobile. But many marketers are letting "the future be the enemy of the now," said Jason Spero, director of global acquisition solutions for Google, and neglecting …

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Display Is The New Search: A Familiar Battle With Fraud
feeds.marketingland.com

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search. Fast forward nearly ten years later, and it might seem as if history is repeating… Please visit Marketing Land for the full article.

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Google Launches Media Tools Website For Journalists
feeds.marketingland.com

Google released a new site this week geared toward media outlets and journalists. The new site offers an extensive set of Google Media Tools, all neatly assembled into one place. According to Google, the site is a “Starting point to tap into Google’s suite of digital tools that can… Please visit Marketing Land for the […]

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Is Microsoft’s Scroogled Campaign Working? Not If Gaining Consumers Is The Goal
feeds.marketingland.com

Microsoft has been attacking Google’s products and services with its “Scroogled” campaign for almost a year now. Is it working? Ad Age has an interesting story with experts saying yes, in terms of ad effectiveness. But if the ads are judged as effective by actually causing people… Please visit Marketing Land for the full article.

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The World's First Phone With More Pixels Than an iPad
feeds.mashable.com

A full HD smartphone isn’t cool. You know what’s cool? A Quad HD smartphone — one with 2,560 x 1,440 pixels, like the one China’s Vivo just announced. The Vivo Xplay 3S will be the world’s first smartphone with a 2K HD screen, with more pixels than a full-size iPad. The company didn’t specify exactly […]

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Fitbit Force Is the Smartest Fitness Tracker Yet
feeds.mashable.com

The Fitbit Force has only been on the market for about a week, and it’s already making all other fitness wearables look out of date. The Force, which is available via Fitbit.com for $129.95 and will hit the store shelves of Best Buy and Target in the coming weeks, is part watch and part fitness […]

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